LOS ANGELES--(BUSINESS WIRE)--There's a new BIATCH in town! BIATCH Tequila, by Boss Babes Brands Inc., a woman-owned company with an all-female C-Suite, is now available to order online on biatch.com in 43 states and can be found in local stores in Florida, Georgia, Tennessee, Alabama, New Jersey, New York, California, Texas, Louisiana, and Washington D.C. BIATCH is the unapologetic woman's premium tequila that is intentionally made for the woman's palate. To officially kick off the BIATCH brand in grand style, BIATCH is introducing a limited release of iconic red lip bottles. These rare 750ml bottles of 100% Blue Weber Agave Rosa Tequila are launching exclusively in the U.S. In addition to the limited-edition bottle, BIATCH is also launching their 100ml LiL Biatches in both Rosa and Reposado. This fall, BIATCH will be launching their ultra-premium bejeweled Añejo and Extra Añejo bottles.
BIATCH Tequila is meticulously crafted using the finest, hand-selected agave plants, resulting in a smooth and slightly sweet spirit tailored for a woman’s palate. BIATCH Tequila’s family-owned distillery produces the best tequilas using 100% Blue Weber Agave with a strict growth schedule of at least seven years. The Rosa tequila is aged in American red wine barrels to give it a perfect pink hue that is feminine and unique.
BIATCH’s mission is to empower, celebrate, and unite women from all walks of life. They aim to break the glass ceiling, both in the tequila industry and society, by fostering a community of fierce unapologetic women. The women-owned company is supported by female partners with over 50 women investors. With each bottle purchased, a portion of the proceeds goes toward supporting women entrepreneurship, creating a tangible impact on women-owned businesses worldwide. Women statistically choose their liquor by bottle design so BIATCH’s bottles are inspired by fashion, perfume, and jewelry – everything women love.
BIATCH was founded by Sue Hrib, aka “Aunt Sue,” a trailblazing entrepreneur and investor from Atlanta, Georgia. Aunt Sue was CEO and founder of a global supply chain management company which was sold in 2017. For the past 12 years, Aunt Sue has invested in and mentored 15 women-owned companies. She currently serves on the Board of Councils at the Carter Center and Usher’s New Look, the non-profit founded by Usher Raymond IV.
"We are so excited for BIATCH to get in the hands of fierce women throughout the country. Between the impeccable taste and unique packaging, we are confident it will disrupt the spirits industry,” Aunt Sue, Founder of BIATCH, explained. “It’s been incredible working alongside a powerhouse group of women to make this premium tequila that not only tastes luxurious, but also carries a powerful message of empowerment and community.”
Jamie Gallo serves as the company’s Chief Operating Officer. Throughout Jamie’s career, she has raised nearly $60M in capital, led ten acquisitions, and built companies with exit values of more than half a billion dollars. Gallo has built five extremely successful digital businesses including ApartmentGuide.com, RealEstate.com, and Rentals.com.
Additionally, Julie Low has come on board as Chief Branding Officer. Julie comes to the table with multi-disciplinary expertise in compelling branding, marketing, advertising, catalog development and creative initiatives for print and web.
BIATCH is committed to highlighting the diverse, dynamic, and fierce women behind their brand. To learn more about BIATCH and order the new tequilas, please visit biatch.com.
About BIATCH Tequila:
BIATCH Tequila by Boss Babe Brands Inc. is founded by successful entrepreneur and women-owned business investor, Sue "Aunt Sue" Hrib. With its unique online market positioning, quality products, and strong community ethos, BIATCH Tequila is poised to make a significant impact in the spirits industry. BIATCH Tequila is a disruptive premium tequila brand designed specifically for the modern woman's palate, combining high-quality spirits with a bold, unapologetic branding approach. Our goal is not just to create exceptional tequila but to foster a community that empowers women to achieve monumental success.
