Ludi, Inc. Appoints Chief Commercial Officer and VP of Provider Compensation

Pivotal hires underscore Ludi's commitment to addressing the evolving and complex provider compensation needs of U.S. healthcare organizations

Tom Arena, incoming Chief Commercial Officer (Photo: Business Wire)

NASHVILLE, Tenn.--()--Nashville-based Ludi, Inc., the leader in provider compensation management, today announces the appointment of Tom Arena as Chief Commercial Officer and Eric Leafgreen as Vice President of Provider Compensation. With extensive backgrounds in healthcare finance and technology, both Arena and Leafgreen bring a wealth of knowledge and experience to Ludi as the company expands its provider compensation management solution, DocTime®, to a growing roster of healthcare organizations nationwide.

Arena’s career spans 15 years in information technology services and hardware sales, coupled with nearly two decades of driving growth in healthcare services and software markets. Prior to joining Ludi, Arena served as Principal at Crockett Brook Partners, LLC., providing fractional and interim leadership for SaaS growth-stage companies, focusing on healthcare/health system, B2B and innovative marketing strategies. As Chief Revenue Officer at CipherHealth, which provides a KLAS-leading, SaaS-based patient engagement platform, he successfully rebuilt and scaled the go-to-market team, achieving significant revenue growth and enhancing customer retention. Arena has also served in sales leadership roles at Waystar, a top provider of revenue cycle solutions, in addition to Sunquest Information Systems, and Motorola.

Leafgreen has nearly two decades of experience leading financial operations, provider integration and managing enterprise risk with provider arrangements. He comes to Ludi from GenesisCare, an integrated oncology and multi-specialty provider network, where he was responsible for developing and negotiating provider compensation models. Previously, Leafgreen served as the Director of Physician Compensation at Phoenix-based Banner Health, one of the nation's largest non-profit health systems. At Banner, he played a crucial role in evaluating Fair Market Value and commercial reasonableness for all healthcare providers within the organization. Additionally, he advised on compensation plans, provider practice acquisitions and overall provider payment practices. Prior to this, Leafgreen was with VMG Health, a national compliance, strategy and transaction advisory firm. He is also a founding board member of the American Association of Provider Compensation Professionals (AAPCP).

“I’m thrilled to welcome Tom and Eric to our growing team,” said Ludi’s CEO Danielle O’Rourke. “Their combined expertise aligns perfectly with our strategic goal of expanding Ludi’s DocTime Suite to help our healthcare clients simplify all aspects of their provider compensation process, no matter how complex. In a landscape where provider compensation undergoes rapid evolution, driven by the ascent of value-based care and a dynamic regulatory environment, Tom and Eric bring invaluable leadership that will undoubtedly advance our DocTime technology to effectively navigate these market shifts and propel Ludi toward its exciting future.”

Ludi focuses on streamlining the provider compensation process for healthcare organizations through its innovative DocTime Suite technology. This proprietary financial and compliance management system optimizes the entire payment process for any kind of provider contract, from medical directorships and on-call contracts, to large PSAs and wRVUs and employed provider contracts.

About Ludi, Inc.

Ludi is the leader in provider compensation management. Ludi offers DocTime®, the most innovative, fully integrated compensation management solution, crafted to effortlessly adapt to the dynamic needs of healthcare organizations while ensuring financial efficiency and compliance. DocTime simplifies the complexities of provider payments, keeping systems aligned with industry evolutions and sharpening the focus on exceptional care delivery through: reduced costs, streamlined operations and mitigated compliance risk. For more information, visit


For media inquiries: Jeff Hyman-Marshall, VP of Marketing,, 818-415-2569

Release Summary

Ludi, Inc., leader in provider compensation management, appoints a Chief Commercial Officer and Vice President of Provider Compensation.


For media inquiries: Jeff Hyman-Marshall, VP of Marketing,, 818-415-2569