Pet Food Express Launches Kitten Season Campaign, Calls on Animal Lovers for Help as California’s Kitten Season Starts

Three ways to impact 1,000’s of kittens & 83 local non-profit rescues and shelters, “Adopt, Foster, Give”

Pet Food Express Kitten Season campaign launches to find foster and forever homes for California's needy kittens. (Photo: Business Wire)

CONCORD, Calif.--()--Today, Pet Food Express, a trusted California pet retailer and advocate for animal welfare, launches its annual, month-long Kitten Season awareness campaign dedicated to helping 83 non-profit rescue and shelter organizations with the influx of kittens and the related surge in demand for help that kitten season causes. From April 1 - 28, visit or walk into any of the 66 Pet Food Express stores to participate in the kitten season campaign. There are three impactful ways to affect the 1,000’s of California kittens in need of a new home:

  1. Adopt! Open your home to a kitten or cat. Pet Food Express will help animal-lovers find a local rescue or shelter. Plus, the company will provide suggestions on the best food and care products to give the kitten to support a longer, healthier life.
  2. Foster. Not ready for long-term commitment? Join Pet Food Express’ Rescue Reserves - a database of foster families - to become a foster home and get matched with a local rescue with needy kittens. Once a person or family signs up, their information is made available to the network of over 139 rescue and shelter partners through the Rescue Reserves program.
  3. Give. 100% of your financial contribution goes to purchase supplies like food, litter, and toys for local rescues and shelters to continue their amazing work of robust foster, adopt and spay/neuter programs.

“Kitten season puts serious strain on California’s animal rescue network from April through November,” said Megan Kniepkamp, community manager for Pet Food Express. “The single biggest way to help is by fostering. Every pet in a foster home means that two lives are saved: the pet in the foster home and the pet who takes their place in the shelter. And, especially for pets who have certain medical needs, who have been abused, or who just need a little extra love and attention, a foster family can mean the difference between going on to a happy lifelong home through adoption or struggling to come out of their shell and being seen as unadoptable.”

In 2023, Pet Food Express Kitten Season campaign collected and gifted over $217,430 in product donations to participating local rescues and shelters. Additionally, Pet Food Express provides free resources and actionable “How to Foster” guidance for kitten fosters on its blog, The Pet Owner’s Handbook, at

Kitten Season is one of several community impact programs Pet Food Express runs yearly, along with Fill the Food Bank, Pet Fair, and Holiday Shopping Spree, among others. The company extended over $1.3 million in financial support and facilitated the adoption of thousands of pets, from the smallest kittens to loving senior dogs from its 2023 community impact programs. Pet Food Express is proud to support California's animal rescue network through its Community Outreach programs. Learn more at


Founded in 1980, Pet Food Express is California's trusted resource for pet parents and animal welfare organizations dedicated to helping pets live longer, healthier lives. Pet Food Express is continuously reimagining pet care by focusing on the very best products and services, offering only what they trust to care for their own pets. From the variety of nutrient-rich foods and high quality pet supplements to the research-based training its animal-loving customer service team gets in its 66 neighborhood stores. Pet Food Express puts animal welfare first, not just in stores with a range of services like pet wash stations, dog training classes, VIP PetCare veterinary clinics, and pet community support groups, but also as a committed partner to more than 300 non-profit animal rescue and shelter organizations. Every year, the company provides them with much-needed aid through fundraising, product donations, help recruiting and retaining volunteers, and adoption support. Shop and learn more at Get social on Facebook and Instagram.


Sarah Andrus | Pet Food Express |

Release Summary

Pet Food Express launches its annual Kitten Season campaign to help 83 California animal welfare organizations with the strain from kitten season.



Sarah Andrus | Pet Food Express |