Wilton’s New and Returning Easter-Inspired Products Create Egg-Cellent Springtime Treats

Wilton’s assortment of seasonal baking and decorating tools inspires memorable spring and Easter celebrations

Wilton inspires creativity for bakers and decorators of all experience levels. (Photo: Business Wire)

NAPERVILLE, Ill.--()--Wilton, a global leader in baking and decorating, is introducing several new Easter-inspired designs to its spring product line. This season, Wilton spring sprinkles, treat bags, and baking cups will include iconic designs featuring a new array of colorful pastels, patterns, and icons such as bunnies and eggs that will help the entire family celebrate the season.

In addition to the new designs, Wilton is also bringing back some fan-favorite seasonal products. Customers can once again enjoy the classic Easter egg-shaped cookie cutters as well as festive sprinkles that have become synonymous with the holiday. With Wilton’s high-quality products and easy-to-follow instructions, bakers and decorators of all experience levels will have the right mix of tools to let their creativity bloom.

As the Easter holiday approaches, Wilton understands the importance of creating memorable moments with loved ones. With our new and returning springtime offerings, customers can unleash their creativity and bring their Easter visions to life,” said John Hollfelder, Senior Manager, Brand & Product at Wilton. “From whimsical cookies to festive cupcakes and more, Wilton has everything needed to make this Easter season extra special for families.”

Wilton’s New Easter Products:

  • Easter Sprinkle Bottle: Consisting of an adorable combination of colorful decorative and cracked eggs and hatched baby chicks, this sprinkle mix will have your designs looking eggcellent. Available at Hy-Vee and Wegmans. SRP $5.49.
  • Bunny Sprinkle Mix: Loved ones will be hopping over to the kitchen to enjoy treats sprinkled with multi-colored bunnies and bunny footprints. Available at Jo-Ann, HEB, Wegmans, and Meijer. SRP $5.49.
  • Mini Baking Cups, 50 count: Celebrate the season with a touch of whimsy and charm, making your Easter baking extra special with Easter-inspired miniature baking cups to match your creations. Available at Wegmans and Hy-Vee. SRP $1.99.
  • Bunny Standard Baking Cups, 24 count: With pastel shades that scream springtime, our baking cups will bring a burst of color to your kitchen. SRP $1.99.
  • Bunny Standard Treat Bags, 20 Count: Every-bunny will love the delightful and sharable touch of Easter incorporated into your creations through our treat bags. Available at Wegmans, Hy-Vee, and Meijer. SRP $2.79.
  • Happy Easter with Eggs Standard Baking Cups, 75 Count: Whether it’s a family gathering or simply indulging in some sweet springtime fun at home, our baking cups are designed for celebration. Available at Wegmans, Hy-Vee, and Giant Eagle. SRP $1.99.

Returning Spring Favorites:

  • Wilton Bunny Ears Cupcake Toppers, 24-count: These bunny ear cupcake toppers add personality to your cupcakes this spring. Available at Hy-Vee, Wegman, and Bulk Barn. SRP: $2.49.
  • Wilton Carrot, Easter Chicks and Bunnies Icing Decorations: The perfect addition to any holiday treats, these hand-piped, festive decorations are ready to use on any cookies, cupcakes, or cakes! Available at HEB, Meijer, Hy-Vee, and other local retailers. SRP: $2.79 (Carrots) and $6.49 (Chicks and bunnies).
  • Wilton Spring Nonpareils Sprinkles: These sprinkles feature soft pastel colors perfect for topping all your Easter and spring desserts. Available at HEB, Meijer, Walmart, and other local retailers. SRP: $3.49.
  • Wilton Ombre Petal Baking Cups: These beautiful pastel-colored cups will add beauty and whimsy to your spring cupcakes. Available at Amazon, Meijer, Target, and other local retailers. SRP: $10.49.
  • Wilton Carrot Whisk: Officially invite spring into your home with the seasonal whisk. Available at Hy-Vee and Meijer. SRP: $5.49.
  • Wilton Traditional 6-Cell Easter Spring Sprinkles: Features a selection of sanding sugar, confetti sprinkles, jimmies, and nonpareils perfect for mixing and matching! Available at Hy-Vee, Wegmans, and Meijer. SRP: $6.29.
  • Wilton Colorful Mini Egg Sprinkles Mix: These sprinkles include green jimmies sprinkled with pastel mini eggs throughout. Available at Hy-Vee and Wegmans. SRP: $4.79.
  • Wilton Spring Cupcake Baking & Decoration Set, 72 Count: This set features a combination of standard-size baking cups and spring-inspired picks. Available at Meijer. SRP: $19.99.

To learn more about Wilton’s Easter collection and what else is new from Wilton, visit www.wilton.com and follow Wilton on Instagram, TikTok, Pinterest, and Facebook.

About Wilton Brands

We inspire the joy of baking and decorating in everyone, everywhere, every day. Since 1929, Wilton has been helping home bakers and cake decorators all over the world create sweet treats and beautiful desserts by giving them the tools to make it fun and easy. Wilton is a global leader in bakeware and cake decorating. Learn more at www.wilton.com.


Savannah Lentz

Release Summary

Wilton announces new and returning Easter-inspired baking and decorating products.



Savannah Lentz