Nigeria Beverages Industry Report - Profiles of 35+ Companies Including Seven-Up Bottling, Guinness Nigeria, Nigerian Bottling Company, Stellar Beverages, Nigeria Distilleries & Party Drinks -

DUBLIN--()--The "Beverages Industry in Nigeria 2023" report has been added to's offering.

Nigeria's beverage industry is dominated by a few big companies that are controlled by multinational companies either as subsidiaries or through shareholding. Competition in the beverages sector is high among the major operators.

The informal market is characterised by a sizeable number of microbrewers, back yard distillers, and informal and semi-informal traders. Demand for beverages is being driven by the growing population, rising middle class and rapid urbanisation. The continuous depreciation of the local currency, shortage of foreign currency, high cost of raw materials and inflation continue to present operational challenges to the industry.

Key Opportunities

  • Expansion of production capacity investment is ongoing
  • Investment in green energy to cut energy costs
  • Large and growing population
  • Multinational market leaders well represented through local subsidiaries
  • Raw materials farming such as maize and sorghum
  • Rising demand for premium products such as spirits and wines
  • Rising urbanisation and growing middle class
  • The Nigerian beverage industry is well established compared to other local industries.

Key Challenges

  • Multiple taxes
  • Power shortages and outages
  • A volatile local currency
  • Bureaucracy and corruption
  • Delays in distribution because of poor roads
  • High distribution costs
  • High energy and fuel costs
  • High inflation rate
  • High raw material cost
  • Insecurity situation particularly in the north of the country
  • Lack of skilled technicians
  • Poor infrastructure (roads, transport)
  • Shortage of foreign exchange.

Emerging Trends

Alcoholic beverages growth is being fuelled by the fast rate of urbanisation, and a large and growing young population. Brewers are focusing on pricing to drive revenues. Increasing adoption of alternative technologies to reduce energy consumption and emission. Increasing demand for premium brands. Middle class are becoming more brand conscious and interested in new premium products. New product launches, marketing activities and improvement in distribution. Price reduction and volume increase per bottle strategy being used by new entrants to penetrate the market. Rising health awareness among consumers is driving growth for fruit juices and bottled water. The increase in ecommerce platforms.


Nigeria's budget deficit, which is expected to be funded by local borrowing, has the potential to limit funds available to businesses for investment purposes. The removal of the fuel subsidy has depressed consumer purchasing power, and spending on alcohol, as energy, food, transport and import costs rise. General consumption demand growth of less than 3% is expected in 2024, similar to 2023. The beverage industry is managing operational costs and focusing on product innovation to cater for different market segments. Continuous investments in green energy will reduce energy costs and production disruptions when the national grid is down. Report Coverage

This report focuses on Nigeria's beverage industry, which includes the manufacture, wholesale and retail of alcoholic and non-alcoholic beverages. It includes information on production and consumption, major players and their brands, key trends and issues, corporate actions and influencing factors such as input costs and illegal brewing and trade.

There are profiles of 36 companies including local operations of major international companies such as Cadbury, Seven-Up Bottling, Guinness Nigeria and Nigerian Bottling Company, wholesalers such as Wigmore trading, local producers such as Stellar Beverages and Nigeria Distilleries, retailers such as Ace Supermarkets and online players including Party Drinks (Drinks.

Key Topics Covered:




3.1. Industry Value Chain

3.2. Geographic Position

3.3. Size of the Industry


4.1. State of the Industry

4.2. Key Issues

4.3. Notable Players

4.4. Trade

4.5. Corporate Actions

4.6. Regulations

4.7. Enterprise Development and Social Development




7.1. Unforeseen Events

7.2. Economic Environment

7.3. Labour

7.4. Environmental Issues

7.5. Technology, R&D, Innovation

7.6. Government Support

7.7. Input Costs

7.8. Cyclicality

7.9. Illegal Brewing and Trade

7.10. Health and Safety Concerns


8.1. Competition

8.2. Ownership Structure of the Industry

8.3. Barriers to Entry





  • Ace Supermarket Nigeria Ltd
  • Addide Ltd
  • Artee Industries Ltd
  • Brian Munro Ltd
  • C.H.I. Ltd
  • Cadbury Nigeria PLC
  • Champion Breweries PLC
  • Eastern Distelleries and Food Industries Ltd
  • EDLP Nigeria Ltd
  • Ekulo International Ltd
  • Euro Global Foods and Distilleries Ltd
  • Everyday Group of Company Ltd
  • FoodCo Nigeria Ltd
  • Golden Guinea Breweries PLC
  • Grand Oak Ltd
  • Guinness Nigeria PLC
  • Intercontinental Distillers Ltd
  • International Breweries PLC
  • Mardi Mari Investment Ltd
  • Multipro Consumer Products Ltd
  • Nestle Nigeria PLC
  • Nigeria Distilleries Ltd
  • Nigerian Bottling Company Ltd
  • Nigerian Breweries PLC
  • Party Drinks Ltd
  • Pernod Ricard Nigeria Ltd
  • Pharma-Deko PLC
  • Prince Ebeano Ltd
  • Retail Supermarkets Nigeria Ltd
  • Seven-Up Bottling Company Ltd
  • Stellar Beverages Ltd
  • Sundry Markets Ltd
  • Tiger Foods Ltd
  • UAC Foods Ltd
  • Westlog Nigeria Ltd
  • Wigmore Trading Ltd
  • Zanzibar Nigeria Ltd

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Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470
For U.S./ CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900