BEIJING--(BUSINESS WIRE)--At the beginning of 2024, Jiuxian, number one liquor circulation enterprise in China, announced the clear development goal: in the new era, a new starting point and a new journey, Jiuxian will adhere to high-quality development and start a new journey of "100 billion yuan".
Up to now, the number of livestreaming teams in Jiuxian has exceeded 200, the number of livestreaming rooms has exceeded 50, and the scale of livestreaming base has exceeded 20,000 square meters. Since 2023, with the close cooperation with TikTok, Taobao, Meituan and other platforms and channels, Jiuxian livestreaming e-commerce has successfully built an all-round and full-process “ecological circle”, which has brought more growth opportunities to Jiuxian and injected new vitality and innovation into the whole liquor livestreaming e-commerce industry.
In the first livestreaming of Taobao liquor industry in last double 11, the livestreamer of Jiuxian Group in China, Jiuxian Liangge, achieved a pre-sale amount of 264 million, and secured the leading position.
Hao Hongfeng, the chairman of Jiuxian, reviewed the development of liquor brand agency business in 2001, liquor Internet retail in 2009, new offline retail in 2017, and livestreaming status in 2020.
First, a multi-dimensional product value anchor. Jiuxian now has 40 million accurate members, and has in-depth cooperation with over 500 well-known liquor enterprises at home and abroad in liquor purchasing and marketing, product development, brand cooperation and promotion.
Secondly, expand market outlets in all directions. Besides promoting the expansion of stores through the big shop model, and developing channels such as website, mobile APP, mobile webpage and WeChat Mall, Jiuxian also tries its best to expand its contact with consumers by using offline resources. The data shows that "Jiuxian Famous Liquor City" and "Jiukuaidao" stores cover 90% of prefecture-level cities in China, greatly enhancing the influence of Jiuxian in various channels, classes, fields and regions.
Last, build a live marketing matrix via various platforms. Since its development in 2019, with rich industry experience and deep resource reserves, Jiuxian has not only provided consumers with high-quality alcoholic products, but also devoted itself to building a perfect livestreamer matrix to bring users a more extreme live broadcast experience. Also, Jiuxian has also increased its investment in short videos, livestreaming and other marketing methods, and successfully won many leading livestreamers such as "Jiuxian Lafeige", "Jiuxian Liangge" and "Jiuxian Daliang".
About Jiuxian Group
Jiuxian was founded in 2001 with a brand value of 66.539 billion yuan, ranking first in circulation in China for 8 consecutive years. At present, Jiuxian has established in-depth cooperative relations with over 500 well-known liquor enterprises at home and abroad, including Maotai, Wuliangye, Fenjiu, Remy Martin and Pernod Ricard. The Group sells more than 50,000 kinds of liquor SKUs, mainly engaged in online and offline omni-channel sales of liquor products such as international and domestic well-known brands, and provides overall e-commerce solutions for liquor enterprises.