Church’s Texas Chicken® and Goodwill of North Georgia Announce Collaboration With “Celebrating Generosity” Initiative

The two community pillars are supporting communities in Metro Atlanta to celebrate Goodwill for All this Holiday Season.

ATLANTA--(BUSINESS WIRE)--Quick-service chicken restaurant chain Church’s Texas Chicken^® and Goodwill of North Georgia today announced a collaboration to further their mission and create positive impact in the many communities they serve, kicking off with the “Celebrating Generosity” holiday initiative.

From November 27 to December 10, people can participate in the campaign by donating lightly used goods to select Goodwill stores and donation centers nearby participating Church’s Texas Chicken^® restaurants in Metro Atlanta. In exchange for their generosity, donors will receive a bounce back coupon (valid thru 12/31/2023) offering a free 3 Piece Tenders Meal, including a regular classic side, a Honey-Butter Biscuit^™ and a 22 oz. drink. Put simply – when customers ‘give’ at Goodwill, they ‘get’ at Church’s Texas Chicken^®.

The holiday season is the perfect time to donate gently-used clothing and other items to Goodwill of North Georgia. Not only does it provide treasures for others to find, but it also helps create workforce development and employment opportunities, contributing to Goodwill's impact on the community of North Georgia.

“We are honored to join hands with Goodwill of North Georgia for this incredibly important seasonal effort,” said Joe Guith, CEO of Church’s Texas Chicken^®. “At Church’s^®, we believe in the power of communities coming together, and this joint effort exemplifies our common mission of making a positive impact. Many of our restaurants are just a few miles away from a Goodwill, making them the perfect ally with which to spread joy, share kindness and Celebrate Generosity during this special time of year.”

"This collaboration with Church's Texas Chicken^® is a testament to our commitment to create opportunities and make a positive impact in the communities we serve here in North Georgia," said Keith Parker, president and CEO of Goodwill of North Georgia. "At Goodwill, we believe in harnessing the power of generosity to create opportunities for those in need. This initiative highlights the importance of donating during the holiday season, as it can make a significant impact in spreading warmth and hope to those who need it the most."

Goodwill relies on selling gently-used donations in order to assist jobseekers in reaching their employment goals - revenue from the sale of donated goods creates jobs and enables the operations of training and education programs at Goodwill locations across its 45-county territory. Additionally, donations to Goodwill are tax deductible toward the 2023 tax season, providing yet another reason for people to Celebrate Generosity with Church’s Texas Chicken^® and Goodwill of North Georgia this holiday season.

About Church’s Texas Chicken^® / Texas Chicken^™

Founded in San Antonio, TX in 1952 by George W. Church Sr., Church’s Texas Chicken^®, along with its sister brand Texas Chicken^™ outside of the U.S., is one of the largest quick-service chicken restaurant chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, tenders, sandwiches, freshly baked Honey-Butter Biscuits^™, and classic, home-style sides all for a great value. Church’s Texas Chicken^® and Texas Chicken^™ have more than 1,500 locations in 23 countries and global markets and system-wide sales of more than $1 billion. Owned by High Bluff Capital Partners since 2021, Church’s^® celebrated its 70th anniversary in 2022.

For more information, visit www.churchs.com and www.texaschicken.com. You can also follow Church’s Texas Chicken^® on Facebook, Instagram, Twitter and TikTok. More details on franchising opportunities are available at https://franchise.churchstexaschicken.com or https://franchise.texaschicken.com.

About Goodwill of North Georgia

Goodwill of North Georgia serves a 45-county territory with 100+ stores and donation centers. The organization also operates 14 career centers to support job training and placement services offered free of charge to tens of thousands of North Georgia job seekers. In fiscal year 2023, Goodwill of North Georgia was recognized as the number one Goodwill in the nation when it comes to people employed, helping more than 22,000 North Georgians get connected with jobs. Through the career centers and training programs, Goodwill serves veterans, people with disabilities, youth, single parents, the under-employed, people with criminal backgrounds, and anyone else looking for work. To learn more about Goodwill of North Georgia’s career services and job training programs, please visit www.goodwillng.org.