Bespoke Beauty Brands, LLC Announces Stacey Tank as Incoming Chief Executive Officer

Toni Ko (Photo: Business Wire)

LOS ANGELES--()--Bespoke Beauty Brands, LLC (BBB) is thrilled to announce that Stacey Tank will assume the role of Chief Executive Officer as of December 1, 2023.

Stacey is a people-centric and results-driven business leader with a decades-long winning track record in consumer goods, retail and beyond. Known for her ability to deliver meaningful growth, mobilize teams and drive operational excellence, Tank is the right leader in this moment to propel Bespoke Beauty Brands into its next phase of high growth.

"In my journey with Bespoke Beauty Brands, identifying the right successor was paramount. I couldn't be happier to hand over the reins to Stacey. She brings to the table not only vast experience and a sharp business acumen, but also unwavering dedication and passion. Stacey is the epitome of a dynamic leader, and her exceptional ability to connect and inspire is truly commendable,” said Bespoke Beauty Brands founder Toni Ko. “I'm filled with optimism and confidence that under Stacey's leadership, the company will reach unprecedented heights."

“Toni is a true visionary who has built an impressive, high-growth business with strong, energizing brands that consumers love, rapidly growing distribution and a winning team,” said Stacey. “It’s a true honor to step into the role of CEO and join such a talented group of colleagues who unleash their creativity and constant drive for innovation to bring a smile and spark of joy to consumers’ faces every day.”

Stacey was most recently Chief Transformation Officer and member of the global executive committee for HEINEKEN, the world’s most international brewer, based in Amsterdam. Over the last three years, Stacey played a pivotal role in the development and operationalization of HEINEKEN’s new growth strategy, EverGreen. Prior to HEINEKEN, Stacey led Home Depot’s multi-billion-dollar Installation Services and Measurement Services businesses with responsibility for over 5,000 employees. She has lived and worked across the world in geographies that include Mexico, Brazil, the UK, Germany, France, the U.S. and Canada. She began her career with ten years at General Electric in a variety of finance, audit, marketing and communications roles. Stacey is also highly committed to the positive role that business can play in society and has repeatedly authored large-scale movements including founding the non-profit Our Happy Place dedicated to mental wellness in children, launching a net zero carbon commitment at HEINEKEN 10 years ahead of the Paris Agreement and launching a quarter-of-a-billion-dollar commitment to veteran housing at The Home Depot.

Stacey will take the reins from renowned serial entrepreneurial and Bespoke Beauty Brands founder, Toni Ko.

About Bespoke Beauty Brands, LLC

Launched in 2019, Bespoke Beauty Brands (BBB) is a new-age beauty incubator with high-growth, viral brands that include Jason Wu Beauty and Kim Chi Chic. Based in Dallas, Texas, Bespoke Beauty Brands, LLC was founded by Toni Ko, a serial entrepreneur with a track record of building successful brands. Toni’s first company, NYX Cosmetics, was acquired by L’Oréal in 2014. BBB’s brands can be found internationally in retailers including Target, CVS, JC Penny, Shoppers Drug Mart, Douglas and beyond.


Michelle Steinberg


Michelle Steinberg