SALT LAKE CITY--(BUSINESS WIRE)--5 For The Fight®, a Qualtrics-led global movement that invites everyone to give $5 for the fight against cancer, today announced that it has achieved its goal of raising $50 million for cancer research.
The announcement comes at the end of a historic six-year run as the patch sponsor for the Utah Jazz. Since 2017, 5 for The Fight has provided funding to 17 cancer research centers and created 32 positions for cancer research fellows in the US and Europe.
And as part of its partnership with the Utah Jazz, 5 For The Fight has hosted 10 “5 For The Fight nights” and seven cancer-survivor bell ringing ceremonies, bringing the magic of an end-of-treatment tradition inside Delta Center. During the 2023 NBA All-Star game in Salt Lake City, the 5 For The Fight Cancer Research Internship was awarded $100,000 as part of a competition within the 2023 Ruffles All-Star Celebrity Game.
Permanent 5 For The Fight space at Delta Center reaffirms ongoing commitment
“It has been amazing to see the entire community rally around the cause and get involved,” said Mike Maughan, co-founder of 5 For The Fight. “With the help of Utah Jazz fans, partners, and the community, 5 For The Fight has crossed the $50M mark. It was an ambitious goal we set at the time we announced the Jazz jersey patch.”
The Utah Jazz created a dedicated, permanent area to 5 For The Fight within Delta Center’s concourse near the main entrance to reaffirm its commitment to cancer research and 5 For The Fight in perpetuity.
“5 For The Fight is excited about our continued partnership with the Utah Jazz to continue to raise money for cancer research alongside other generous partners, and hundreds of thousands of supporters across the world,” said Maughan.
The area on the concourse will be home to the 5 For The Fight “All In Until Cancer Gives In” Wall. The wall was designed by VGS, the creative force behind Post Malone’s Raising Cane’s restaurant activation. The space enables fans to dedicate their “5” for someone they know who is fighting cancer, take a photo, donate, and enter to win exclusive Jazz memorabilia. In addition, Utah Jazz players have recorded a variety of supportive messages that fans can personalize and send digitally to loved ones who are in the fight against cancer. 5 For The Fight will also receive representation within the arena bowl.
"Our journey with 5 For The Fight over the past six years has been the most inspiring representation of how the Utah Jazz bring to life our core value of being community obsessed," said Jim Olson, president of the Utah Jazz. "We are excited for our partnership with 5 For The Fight to continue and take on a new presence inside our arena in multiple areas so we can continue to champion the cause and maintain constant top-of-mind-awareness among our fans.”
About 5 For The Fight
5 For The Fight, a Qualtrics-led nonprofit, is a global campaign inviting everyone to donate $5 to the fight against cancer. Each donation is made in honor of someone who is battling or has been touched by the disease. 5 For The Fight’s focus is to end cancer with 100 percent of the funds donated directly to the world’s leading cancer researchers. 5 For The Fight was featured as the first-ever cause-related jersey sponsorship in the history of North American professional sports from the 2017-2018 season through the 2022-2023 season. To join the fight, please visit 5ForTheFight.org.
Qualtrics, the leader and creator of the experience management category, is a cloud-native software provider that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees – so they can understand their greatest friction points, retain and engage top talent, and deliver the right products and services. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle. To learn more, please visit qualtrics.com.