Novak Djokovic is Back in New York: Partnering With waterdrop® to Rally for Sustainability in Times Square

NEW YORK--()--Renowned world tennis champion Novak Djokovic is back in NYC, this time teaming up with waterdrop®, the trailblazing pioneer in hydration and beverage innovation, to host a game of tennis amidst the iconic hustle and bustle of New York City's Times Square. The event took place on Thursday, August 24th, delighting spectators and fans alike with an unforgettable experience.

Against the breathtaking backdrop of Times Square, Novak Djokovic demonstrated his skills on the tennis court, engaging in an extraordinary match that showcased the harmony between sports and sustainable living. This momentous occasion underscored waterdrop®'s commitment to promoting sustainable hydration and wellness in sports and everyday life.

Throughout the day, Djokovic and waterdrop® transformed Times Square into a center of sustainable hydration excellence. The activation captivated passersby and tennis enthusiasts, where consumers had the unique opportunity to engage with the tennis pros and embrace the spirit of sustainable competition.

In addition to Djokovic’s visit, another highlight of the event was the waterdrop® "hydration station," where attendees were treated to a refreshing array of Microdrink beverages. While enjoying these delicious waterdrop drinks, participants were encouraged to pick up a racquet and join in a game, fostering camaraderie and promoting an active lifestyle.

But the excitement didn't end there. As part of their commitment to sustainability, consumers were encouraged to trade in their plastic bottles for a complimentary waterdrop® Microdrink,, a simple yet powerful way to support eco-friendly practices and reduce plastic waste.

Earlier in the day, tennis pros and waterdrop® ambassadors Taylor Fritz and Danielle Collins joined the activation. Their presence underscored the shared dedication to sustainable hydration, further cementing waterdrop®'s commitment to fostering a holistic approach to wellness.

Parallel to this Times Square takeover, waterdrop® has earned its prestigious titles as the Official Hydration Partner and Gold Partner of the 2023 ATP Tour. These strategic collaborations solidify waterdrop®'s status as a revolutionary force in sustainable hydration, both within the world of sports and beyond. The partnerships bring to life innovative on-court hydration solutions and include an active involvement with the ATP's medical team, creating specialized products catering to players and staff, underscoring waterdrop®'s holistic approach to well-being.

About waterdrop®:

waterdrop® is a fast-growing hydration brand based in Vienna, Austria, disrupting the beverage industry with its innovative waterdrop® Microdrink and global hydration platform. The company's mission is to encourage people to drink more water in a sustainable way, with its sugar-free, flavored cubes dissolving in water to enrich it with natural fruit & plant extracts and valuable vitamins. waterdrop® is significantly reducing plastic use and CO2 emissions, thanks to its individual recyclable packaging for each cube. The company also partners with Plastic Bank, pledging to collect one plastic bottle for every 12-pack sold. waterdrop® has grown to have more than 2 million online customers and over 300 employees, with product listings in over 20,000 retail outlets and more than 40 waterdrop® stores worldwide. For more information, visit

Release Summary

On August 24, 2023, renowned world tennis champion Novak Djokovic teamed up with waterdrop® to play tennis in NYC's Times Square.

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