NEW YORK--(BUSINESS WIRE)--Viral Nation, a leading social media marketing transformation, talent and technology company, today announced the expansion of its 360 creator services with the launch of its over-the-top (OTT) distribution division—providing creators with an unparalleled avenue to amplify their content reach and engage with new audiences across the OTT and free ad-supported streaming television (FAST) spaces. With the U.S. FAST sector projecting $4.1 billion in revenues in 2023 and FAST channel ad revenue expected to reach $9 billion by 2026, Viral Nation's strategic move underscores the company’s foresight in tapping into this dynamic industry's expansion and coincides with the appointment of Bianca Serafini as the Head of Content Licensing, demonstrating the agency's commitment to growth and comprehensive creator support.
"Viral Nation_Talent's expansion into the OTT and FAST distribution spaces reinforces our commitment to providing creators with unparalleled avenues for content amplification, audience engagement and earnings potential,” said Jonathan Chanti, president of Viral Nation_Talent. "The OTT division launch marks yet another major step forward for Viral Nation_Talent and we are absolutely thrilled to have a professional of Bianca’s caliber join the team. Her extensive experience and innovative mindset make her the perfect leader to spearhead the new division—unlocking exciting new opportunities for creators."
With over a decade of experience in the entertainment industry, Bianca Serafini’s impressive journey has encompassed roles within esteemed organizations that include Warner Bros Productions U.K. and FilmRise, where she climbed the ranks to become the Manager of Originals and Director of Digital Content. Bianca's forward-thinking approach paved the way for the growth of key departments at FilmRise, including Sales, Originals, and Creator Content Acquisitions—securing groundbreaking deals, including an exclusive partnership with The Roku Channel for the hit series BriannaPlayz and a distribution agreement with WME for Nigel Ng's Uncle Roger. Her keen understanding of domestic and international markets enabled her to uncover fresh business avenues, such as creator-led FAST channels, establishing and expanding new departments—critical in driving revenue growth.
"I am truly excited to join the Viral Nation_Talent family and embark on this journey,” said Serafini. “This is a pivotal moment where we can leverage our expertise to bring creators' content to new horizons. The launch of our worldwide OTT distribution services marks a significant leap forward, offering creators an unparalleled opportunity to diversify their audience and revenue streams."
As the Head of Content Licensing at Viral Nation_Talent, Serafini’s role will center on fostering a thriving licensing and syndication division—amplifying Viral Nation's content viewership and expanding its presence in the OTT and FAST spaces.
As the digital media landscape continues to evolve, Viral Nation_Talent remains at the forefront, championing creators' success with its comprehensive 360 services. The launch of its OTT distribution division marks a milestone in the agency's journey and signals a new era of growth, innovation, and possibilities for creators. It will create an innovative monetization avenue that requires minimal effort from creators themselves with Viral Nation_Talent managing initiatives like packaging, metadata optimization, distribution pitching, and client reporting—transforming existing content into licensable packages and delivering a stream of passive revenue while giving creators access to global platforms and fresh audiences.
For more information about Viral Nation, visit www.viralnation.com.
About Viral Nation_Talent
Viral Nation_Talent is home to the largest and most diverse creator roster in the world, developing today’s biggest social stars and redefining the relationship between talent and representation. Viral Nation represents a diverse and award-winning roster of over 500 content creators, celebrities and NIL athletes across all platforms and over 35 verticals. For more information, visit the Influencers and Creators page.
About Viral Nation
Founded in 2014 as an influencer marketing agency, Viral Nation is a new media innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation includes full-service creative agency Viral Nation_Marketing & Intelligence; creator and athlete-influencer representation agencies Viral Nation_Talent; and the technology division Viral Nation_SaaS. Viral Nation ranked 5th in the 2022 Deloitte Technology Fast 50™ award. With representation in eight countries and the industry's largest influencer network, our diverse, multidisciplinary teams are proud to fuel growth for the world's leading brands, including Anheuser-Busch, Baidu, Campbell’s, The Coca-Cola Company, Disney, eOne, Microsoft, Meta Platforms, Tencent, TJX, Uber, and Warner Bros. For more information, please visit www.viralnation.com.