ATLANTA--(BUSINESS WIRE)--Sonder Health Plans, a Georgia-based health plan providing personalized and affordable Medicare Advantage programs to local residents, today announced a rebranding effort that aligns with the health plan’s commitment to advancing modern, hyper-local health plan experiences. The fresh look positions the Georgia-exclusive health plan for further growth and expansion as it responds to the unique healthcare needs of local communities through personalized, high-impact programs that improve access to care, healthcare quality and member outcomes.
“Sonder’s mission has always focused on building a better health plan experience for Georgians—one characterized by strong alliances with members, providers and other community stakeholders,” said Suzanna Roberts, CEO of Sonder Health Plans. “Our brand refresh better reflects how our local, high-touch model establishes a level of trust and confidence in our members that differentiates us from common experiences with big insurance.”
Roberts was named CEO of Sonder in fall 2022, when the company also welcomed COO Charles Merritt. Since that time, the health plan has experienced greater than 200% growth in its member base and expanded into eight additional metro-Atlanta counties. Sonder now serves residents in Cherokee, Clayton, Cobb, Coweta, DeKalb, Douglas, Fayette, Fulton, Gwinnett, Henry, Paulding and Rockdale counties.
The health plan’s benefit design is resolutely focused on innovative offerings that address the health needs of Georgia communities. For example, 12.4% of adults in the state live with diabetes, while poverty ranks in the top three social determinants of health for seniors. Sonder’s $0 insulin and diabetic supply copays ensure seniors with diabetes have access to life-saving drugs.
The rebranding introduces a clean-but-vibrant color scheme to accentuate the health plan’s position as a pioneer in improving care delivery in Georgia. Rooted in consistency, truth and strength, the logo is complemented by a Möbius strip characterizing Sonder as an approachable, local advocate for seniors.
“Georgia communities are ripe for health plan disruption, and Sonder Health Plans is well positioned to fill current gaps in service and care,” said Steve Morris, M.D., a gastroenterology specialist in Atlanta and a Sonder Health Plan board member. “I’m excited about this next phase as the health plan steps out in the market with a new look and as more Georgians become acquainted with their member-centric model.”
For more information, visit the new Sonder Health Plan website at www.sonderhealthplans.com.
About Sonder Health Plans
Sonder Health Plans is an Atlanta-based insurer, offering personalized Medicare Advantage plan options to the people of Georgia. The company aims to improve the overall health of its members through innovative offerings that make healthcare simple, personal and affordable. By understanding local Georgia communities, Sonder is committed to becoming a valued and trusted partner through high-touch service based on improved access and responsiveness to member needs. For more information on Sonder, visit www.sonderhealthplans.com.
