TORONTO--(BUSINESS WIRE)--Playmaker Capital Inc. (TSXV: PMKR) (“Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, is proud to announce that for the second consecutive year, Chilean subsidiary, Redgol, hosted the FutFem Awards, a gala that recognizes and celebrates key achievements made by women in the Chilean soccer market. The awards ceremony occurred on December 5, 2022, in partnership with Contragolpe and with participation from leading regional sponsors.
Redgol is currently the largest digital sports media brand in Chile and its female focused vertical, Redgol Fem, aims to elevate women in sport. Redgol Fem produces daily content focused on female leaders and athletes across a full spectrum of sports including soccer, tennis, boxing, and more. Authored by female journalists, Redgol Fem’s content amplifies the growing excitement in women’s sports across the Americas.
The 2022 FutFem Awards were hosted in Chile and livestreamed exclusively through Redgol’s YouTube channel. As part of the festivities, LatAm Airlines, Unimarc, Red Bull and several other brands served as sponsors of the event. Partnering and aligning with leading corporate sponsors to increase the visibility of women’s sports is a key objective for Playmaker’s digital sports media brands, and the company is committed to building on the momentum generated by the FutFem Awards.
“For us at Futbol Sites and Redgol in Chile, we are very proud to be the one to take the lead in the coverage of women’s soccer,” said Paulina Agüero, Futbol Sites Country Manager, Chile. “For the second consecutive year, we organized this awards ceremony for the best players in the Chilean League. But this is not an isolated event, it speaks to the content that Redgol and Futbol Sites are producing in order to best support and strengthen women’s sports.”
As a result of the tailwinds in women’s sports, the 2022 FutFem Awards drew an attendance of over 300 guests and tripled award voting compared to 2021’s inaugural event. Hosted by renowned Chilean journalists, Grace Lazcano and Rodrigo Herrera, the FutFem awards recognized outstanding achievements across 14 categories, including Goal of the Year, Best Coach, Best Positional Players, Best Communicator (journalist) and more. A complete list of the winners can be accessed here.
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Playmaker Capital Inc. (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that acquires and integrates premier fan-centric media brands, curated to deliver highly engaged audiences of sports fans to tier one advertisers, online sports betting operators, and sports federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360 degree view of sports fans, Playmaker delivers authentic digital content experiences for sports fans and best-in-class results for its partners across the Americas.
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