SAN JOSE, Calif.--(BUSINESS WIRE)--The Hoffman Agency is 35 years old this year.
Why should this matter? Well, it doesn't in itself — it just means that we have been around the sun 35 times. Or, if you're into this sort of thing, the number 35 represents a combination of mystic energies from the two numerals, including expansion, creativity and progress.
We're not big on chest-beating or numerology. But we do think that this is a good time to reflect on where we've been and where we're going. And on what makes us who we are as an agency.
Our independence and single P&L — rare and precious things in our industry — have given us the flexibility to navigate all manner of challenges, including the pandemic. But looking back over our journey we realize that there is another foundational element to success: our geekiness.
Our deep understanding of technology has sometimes led our clients to call us geeks. We believe in the value of geeking out and we encourage it in all our team members and clients. But our geek status is not confined to tech. We define it as passion and in-depth knowledge about a particular area. As our staff makeup is diverse, these areas are similarly wide-reaching. Put simply, we are Geeks at Heart.
To mark our 35th anniversary, we have formalized this identity based on the unique attributes of our people, work and culture.
How we got here
We opened in Silicon Valley in 1987 with a small office and big ambitions. Now a network of 13 offices across North America, Europe and Asia-Pacific, we hit $21 million in global revenue in 2021 with PRovoke Media naming us Global Technology Agency of the Year. PRovoke Media again recognized us this year as Tech Agency of the Year in APAC.
We set ourselves up as a technology agency in the US before it was really a thing. We did the same in Asia-Pacific with our Singapore office in 1996, just before the region really started to take off economically.
We have worked consistently and enthusiastically to unearth the best stories about technology and tell them in human terms, but also to adapt according to what people and businesses need. We have transformed from a straight-up PR agency to one that delivers integrated marketing communications.
We continually evolve our services to address specific client pain points such as public affairs (Techplomacy), talent acquisition and helping non-tech companies tell tech-led stories.
As we evolve, one thing will never change: our focus on the story as the core of everything we do. We have always said that the story is always there. Geekiness helps us find it — and we expect it to do so for many decades to come.
Take a look at our new Geeked out website @ www.hoffman.com.
About The Hoffman Agency
The Hoffman Agency brings the best of both worlds to its clients — the high touch of a boutique, with the sophistication in services associated with the mega shops. While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling and what the firm calls storytelling techniques.