ANN ARBOR, Mich.--(BUSINESS WIRE)--The Community Bankers of Michigan (CBM), an association of independent community banks based in Michigan, has endorsed Plinqit, the only savings platform of its kind that pays users for learning about personal finances.
Plinqit earned its endorsement from CBM for giving community banks an easy way to provide customers with intuitive digital tools and educational resources that are designed to improve their personal finance skills, establish healthy saving habits and achieve greater financial wellness. Plinqit’s endorsement from CBM is a testament to the company’s strong reputation with the financial services industry as a proven, reliable fintech partner for community banks.
“As a fintech company based here in Michigan, our team at Plinqit is honored to receive this endorsement from the Community Bankers of Michigan,” said Kathleen Craig, founder and CEO of Plinqit. “Community banks can serve as powerful advocates for customers by helping them make the best personal finance decisions possible to achieve sustained financial health in spite of current economic challenges, such as inflation. Plinqit aims to reduce the barriers holding individuals back from a more positive financial future and we anticipate more community banks will leverage our technology to empower their customers to reach their goals.”
With Plinqit’s patented Build Skills™, community banks enable their customers to interact with educational content and get paid for learning new financial skills, helping grow their savings. Understanding that saving is the first step on the path to financial wellness, Plinqit’s unique platform offers bank customers an engaging way to save, plan and achieve their financial goals while boosting their knowledge of personal finances. For community banks, Plinqit’s platform costs less than a traditional savings account and supports financial institutions’ growth goals by helping attract new customers while fostering deeper relationships with existing customers.
“Oftentimes, consumers first look to their friends, family and the internet to learn about personal finances, according to survey data from Investopedia. Plinqit is changing that,” said Kate Angles, Chief Operating Officer, Community Bankers of Michigan. “Plinqit gives community banks the technology they need to engage their customers with targeted educational content and digital tools that encourage smarter financial decision-making and healthier saving habits to support long-term financial wellness. Plinqit ensures community banks stay at the center of their customers’ financial lives and serve as the go-to resource for all of their financial needs.”
About Community Bankers of Michigan
The Community Bankers of Michigan is a 250-member trade association serving community banks, and their financial services partners, throughout Michigan. With headquarters in East Lansing, Michigan, the Community Bankers of Michigan is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, professional education programs, and high-quality products and services. For more information visit www.cbofm.org. One Mission. Community Banks.
Plinqit is a brandable, mobile-first platform that is elegant and highly powerful at the same time. Unlike any other savings platform on the market, its patented Build Skills™ pays users for engaging with content, creating higher user engagement for financial institutions. Created by Millennials for Millennials, Plinqit helps financial institutions connect with this important demographic in a meaningful, relevant way – bringing together digital customers, FI’s, and savings in one beautiful place. For more information, visit info.plinqit.com.