ISG Research™ Issues Proprietary Briefing Detailing How Sitel Group® Empowers the Metaverse Customer Experience

MIAMI--()--Sitel Group®, one of the largest global providers of customer experience (CX) products and solutions, announced today that it has licensed a briefing note written by Information Services Group, Inc. Research™ (ISG Research™) in regards to how the CX leader is empowering the metaverse customer experience. ISG Research™ provides proprietary research, advisory consulting and executive event services focused on market trends and disruptive technologies, giving business and technology leaders the insight and guidance they need to accelerate growth and create more value.

Sitel Group recently shared its vision of the metaverse with ISG and its approach to help companies benefit from it. In turn, ISG’s research confirmed that Sitel Group is in a strong position to help enterprises, including metaverse builders, native Web3 companies and traditional brands, with the delivery of world-class Meta Customer Experiences (MCX) and support solutions through each layer of the metaverse.

“As digital transformation continues to evolve, so should the customer experience,” said Martin Wilkinson-Brown, CMO of Sitel Group. “Ensuring that Sitel Group has the ability to provide support solutions for the metaverse and Web3 is crucial, and with ISG’s validation, we feel confident we are able to offer the very best in this next phase of development.”

“The immersive worlds provided by metaverses are intended to improve the online experiences of people. A virtual world offers an immersive user interface into the emerging online social and commerce activities,” said Ron Exler, Principal Analyst with the ISG Provider Lens™ (IPL) service (part of ISG Research™). “For that reason, CX focus puts companies like Sitel Group at the front lines, with opportunities to leverage their transformational experience, digital expertise and CX capabilities into the Web3 ecosystem.”

ISG Provider Lens™ research shows that Sitel Group is viewed as a long-term partner by its clients and is capable of leading CX initiatives with integrated and innovative solutions by combining end-to-end services and capabilities with deep-rooted industry expertise to deliver tailored solutions to each vertical it serves. Given this, ISG expects to see Sitel Group successfully help guide its clients towards the emerging Web3 metaverse worlds.

For more information about Sitel Group, visit

About Sitel Group®

As one of the largest global providers of customer experience (CX) products and solutions, Sitel Group® empowers brands to build stronger relationships with their customers by creating meaningful connections that boost brand value. Inspired by each brands’ unique vision and goals, we ask “what if?” applying our expertise to create innovative solutions that reduce customer effort.

With 160,000 people around the globe – working from home or from one of our CX hubs – we securely connect best-loved brands with their customers over 8 million times every day in 50+ languages. Whether digital or voice-based, our solutions deliver a competitive edge across all customer touchpoints. Our award-winning culture is built on 40+ years of industry-leading experience and commitment to improving the employee experience.

EXP+™ from Sitel Group is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end CX services, while boosting efficiency, effectiveness and customer satisfaction. EXP+ creates a robust ecosystem by harnessing the power of four connected product families.

Learn more at and connect with us on Facebook, LinkedIn and Twitter.

About ISG Research™

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including more than 75 of world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and worldclass research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit
© 2022 Information Services Group, Inc. All rights reserved. Reproduction of this publication in any form without prior permission is strictly prohibited. Information contained in this report is based on the best available and reliable resources. Opinions expressed in this report reflect ISG’s judgment at the time of this report and are subject to change without notice. ISG has no liability for omissions, errors or completeness of information in this report. ISG Research™ is a trademarks of Information Services Group, Inc.

For more information, please email, call +1.203.454.3900, or visit


Matt Jaffe

Rebecca Sanders


Matt Jaffe

Rebecca Sanders