CHICAGO--(BUSINESS WIRE)--O2COOL® LLC announces a rebranding to O2C Brands® LLC. The new name reflects the corporate strategy of being a synergistic operating company of multiple consumer brands.
“O2C Brands is a better reflection of who we are and where we are headed as a business. We are much more than simply O2COOL, our heritage brand. The new name and corporate structure allow us to layer additional brands and product lines into our business,” said Eric Lockwood, CEO of O2C Brands.
O2C Brands® also announces the acquisition of two new brands – EcoVessel® and U-Konserve®. EcoVessel markets premium insulated stainless steel water bottles, mugs, tumblers and growlers, and U-Konserve sells waste-free on-the-go food storage solutions.
EcoVessel was founded in 2010 by entrepreneur Jon Fox, with sustainability and environmental protection as hallmarks of the business. The company is a proud member of the non-profit 1% for the Planet®, which donates dollars to environmental non-profits.
U-Konserve, which was founded in 2008 and acquired by EcoVessel in 2020, also shares the belief that small changes and daily actions have an enormous impact on our ability to protect our planet. The B Corp business is rooted in a deep appreciation of sustainable design and is driven by a mission to reduce single-use plastics.
“We are thrilled to be joining the O2C family of brands and are looking forward to working with their strong management team. Their long-term retail partnerships and multinational supply chain will help EcoVessel and U-Konserve continue to scale and provide additional resources for us to keep developing superior drinkware and food storage products,” said Fox.
O2C Brands LLC is a compilation of brands that enhance the everyday family experience. With the tagline “Cool by Design™,” the company markets products under these brand names: O2COOL® portable cooling, hydration, and pool/patio/beach products; TREVA® home comfort products, fans and humidifiers; LunchBots® sustainable kids’ lunch solutions; and bobble® filtered water bottles and on-the-go coffee vessels. EcoVessel and U-Konserve expand the brand’s portfolio and will benefit from O2C’s significant retail placement and deep sales relationships across multiple channels.
Chicago-based private equity firm Middleton Partners owns O2C Brands LLC.
Kansas City-based private equity firm Bomar Holdings has been a growth investor in EcoVessel.
For more information, visit O2CBrands.com.