PORTLAND, Ore.--(BUSINESS WIRE)--Today OMORPHO, a leading fitness company revolutionizing training with micro-weighted sportswear, announces the close of a $6 million seed funding round at a $26 million valuation. The investment was led by KB Partners, a leading venture capital firm focused on the intersection of sports and technology, with significant participation from Greenchain Capital and Madison Square Garden Sports Corp. (MSG Sports). The investment underscores the tremendous excitement behind the first brand to ever challenge the misconception that lightweight apparel is better for all sports and training.
Since Co-Founders Stefan Olander and Ben Williams launched OMORPHO with a world-class team in November 2021, it has quickly established itself as an innovator in the sportswear market via its groundbreaking Gravity Sportswear collection powered by MicroLoad™. The collection strategically places small amounts of weight across the body, and is designed to make you fitter, faster and stronger without limiting natural movement. After garnering widespread acclaim from athletes, consumers and fitness professionals alike, the brand will continue to build upon its direct-to-consumer distribution model and further activate recent strategic partnerships.
“We are thrilled by the continued support and investment of KB Partners, which is a proven leader in developing companies that push the boundaries of sport and technology,” said Stefan Olander, Founder, OMORPHO. “We also welcome Greenchain Capital and MSG Sports as major investors, and look forward to leveraging their extensive experience at this exciting time of rapid growth, product innovation and partnership opportunities.”
KB Partners Founder and OMORPHO Board Member Keith Bank stated, “The OMORPHO team possesses that rare combination of deep relevant experience, strong operating skills, extensive marketing savvy and real grit that we like to invest behind. They are well on their way to creating an entirely new category of sportswear.”
Earlier in May, OMORPHO announced partnerships with world-class fitness instructors Kirsty Godso, Julie “Jaws” Nelson, Mandy DiMarzo and Claire Thomas. These trainers represent the very best in disciplines ranging from high-intensity training to yoga. Together, OMORPHO and trainers will create whole body workouts, provide easy-to-follow fitness tips and share advice and guidance to help both fitness enthusiasts and elite athletes reach their goals.
Additionally, OMORPHO signed NFL rising stars and Minnesota Vikings running back Alex Mattison, Seattle Seahawks running back DeeJay Dallas and Philadelphia Eagles rookie free agent signing Britain Covey. The latest additions to OMORPHO’s roster represent the next generation of NFL talent. All have been training in Gravity Sportswear and will join ambassadors: Ajla Tomljanović, Annie Kunz, Brian and Scott Nicholson, Cynthia Erivo, Julio Jones and Matthias Dandois.
OMORPHO also announced a partnership with luxury fitness club Equinox to incorporate its Gravity Sportswear collection in clubs across the country. Gravity Sportswear will be featured within Equinox’s club showrooms and available for purchase online and in clubs spanning New York to Los Angeles. Additionally, Gravity Sportswear will appear on Equinox trainers and be available for club members to trial during group fitness classes.
Previously unannounced, OMORPHO has entered into a strategic distribution partnership with Carbon38, the world's destination for women's luxury activewear. Their loyal following in the fitness and fashion worlds will help OMORPHO more directly reach female consumers and achieve the brand's mission of simplifying the pursuit of a fit life.
OMORPHO’s latest funding brings the total investment in the company to $13 million.
To learn more about OMORPHO’s Gravity Sportswear, the benefits of MicroLoad, and to shop the collection please visit OMORPHO.FIT or follow us on Instagram @OMORPHO.
To download hi-res images click HERE.
OMORPHO is a premium sport and fitness company founded in 2017 in Portland, OR. Its GRAVITY SPORTSWEAR™ collection powered by MicroLoad™ anatomically places small weights strategically across the body, helping everyone, from fitness fans to professional athletes, to get fitter, faster and stronger by simply changing what they wear for training. The name OMORPHO is derived from Greek, meaning “beautiful,” and is the lens through which the company creates gorgeous products and services that simplify the pursuit of a fit life. To view the entire collection and learn more about the science and benefits of MicroLoad™ please visit OMORPHO.FIT or follow @OMORPHO on Instagram.
ABOUT KB PARTNERS
KB Partners is a suburban Chicago based early-stage venture capital investor that focuses on investing in companies at the intersection of sports and technology. It is currently investing out of its KB Partners Myriad Opportunity Fund II, the largest early-stage sports tech fund in the country.