The Worldwide Air Freshener Industry is Expected to Reach $16.6 Billion by 2027 -

DUBLIN--()--The "Global Air Freshener Market (2022-2027) by Product, Customers, Application, Distribution Channel, Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis" report has been added to's offering.

The Global Air Freshener Market is estimated to be USD 13.05 Bn in 2022 and is expected to reach USD 16.68 Bn by 2027, growing at a CAGR of 5.03%.

Market dynamics are forces that impact the prices and behaviors of the Global Air Freshener Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Countries Studied

  • America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of the Americas)
  • Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of - Europe)
  • Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA.
  • Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Air Freshener Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the analyst's competitive positioning tool.

Market Dynamics


  • Rise in Demand for Indoor Air Care
  • Change in Lifestyle and Spending Habits
  • Regular Bad Odor in Hospitals or Healthcare Centers


  • Availability and Volatile Prices of Raw Material


  • Rising Investments in R&D Activities
  • Technological Advancements in new product development


  • High Cost of Production

Market Segmentation

The Global Air Freshener Market is segmented based on Product, Customers, Application, Distribution Channel, and Geography.

  • Product, the market is classified into Sprays/Aerosols, Electric Air Fresheners, Gels Air Fresheners, Candles Air Fresheners, and Other Air Fresheners.
  • Customers, the market is classified into Individual Customers, and Enterprise Customers.
  • Application, the market is classified into Households, Corporate, and Automotive, Car.
  • Distribution Channel, the market is classified into Supermarkets/Hypermarkets, Convenience Stores, Pharmacies, and Other Distribution Channels.
  • Geography, the market is classified into Americas, Europe, Middle-East & Africa and Asia-Pacific.

Companies Mentioned

  • Air Delights Inc.
  • Airwick
  • Ambi Pur
  • Balev Corporation Ltd.
  • Beaumont Products, Inc.
  • Dabur India Ltd.
  • Dr.Marcus International
  • Febreze
  • Glade
  • Godrej
  • Hamilton Beach Brands Holding Company
  • Jelly Belly UK
  • Mangalam CamPure
  • Odonil
  • Pinnacle Horizons Pty Ltd
  • Rexair LLC
  • Rubaru
  • Scott's Liquid Gold
  • Solimo
  • Vanesa

For more information about this report visit

Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900