ATLANTA--(BUSINESS WIRE)--DecisionLink, the leader in secure, SaaS-based Customer Value Management solutions that simplify and automate customer value conversations at all stages of the customer journey, today announced the appointment of George Li as the company’s new CFO. George brings to DecisionLink over 25 years of high-tech experience in financial planning and analysis, business operations and commercial finance. George Li is well prepared to tackle the challenges of DecisionLink’s phenomenal growth and success.
“George Li is just the right person at this stage of DecisionLink’s growth,” said Tim Page, CEO for DecisionLink. “He has led world-class companies through rapid growth and large-scale transitions. He is prepared to drive us in the right strategic directions and he aligns well with our team to help us realize our desired business outcomes.”
As group controller at Cisco, George was responsible for financial oversight of the company's multi-billion data center switching, server and SAN business. He subsequently led the financial functions at VCE that saw the formation and rapid growth of the converged infrastructure business before being acquired by Dell EMC. Most recently, George was CFO at Datrium leading finance and operations through the eventual acquisition by VMWare.
“DecisionLink is a financial executive’s dream come true,” said George Li, CFO for DecisionLink. “This is a company that actually delivers on the promise of providing customer value with actual metrics and data from the prospect stage and through the renewal stage on a consistent and continual basis. They are growing fast and it’s because their customers are realizing incredible success by using ValueCloud® and the Customer Value Management discipline to achieve customer value realization.”
DecisionLink’s ValueCloud® is the world’s leading, secure, SaaS-based, customer value management platform that simplifies and automates business value conversations at any point in the customer journey. ValueCloud®’s self-service, AI-enabled computational engine transforms customer value into strategic, actionable assets, empowering sellers, marketers, and customer success professionals to elevate tactical conversations about feature, function, and price, into outcome-based discussions of business value in a few clicks. The ability to do this at scale and at any point in the customer journey ensures customers for life and ultimately profitable growth. DecisionLink is trusted by top enterprise businesses, including Caterpillar, CrowdStrike, DocuSign, Marketo and Adobe as well as elite, fast-growing companies like Apptio, Contrast Security, Elastic, Menlo Security, and PagerDuty.
For more information, please visit www.decisionlink.com, call 800.670.8301, or engage with us on social media.