NEW YORK--(BUSINESS WIRE)--FlexIt, the leader in virtual fitness solutions, is naming Jason ‘The Jet’ Terry as its first Head of Athletic Performance. The nineteen-year NBA veteran’s playing career included time with the Atlanta Hawks, Dallas Mavericks, Boston Celtics, Brooklyn Nets, Houston Rockets, and the Milwaukee Bucks. The 2011 NBA Champion currently serves as Head Coach of the Denver Nuggets G League affiliate team, the Grand Rapids Gold.
Terry will draw inspiration from his extensive competitive and professional experience as a coach and player to provide insight on FlexIt's offerings for athletic conditioning. Terry will create outreach programs to engage with professional sports teams, youth sports organizations and local community causes.
The FlexIt team continues to grow with the addition of the Denver Nuggets G League affiliate team Grand Rapids Gold's ownership as an investor in the company, as well as other NBA front office executives and administrators. FlexIt has been involved in numerous activations and partnerships with NBA players including Brook Lopez, Juwan Morgan, Mitchell Robinson, Georges Niang, and others. FlexIt’s current investors include an owner of the Milwaukee Bucks among other NBA affiliated investors.
FlexIt’s mission is to “make fitness more accessible.” FlexIt has lowered the barrier to entry for high-level fitness experiences, removing the obstacles of distance and cost with its cutting-edge technology. The partnership marks the first of its kind for FlexIt, which will see Terry as an active advisor to the brand as it expands its platform offerings, empowering athletes at all levels to train with the best.
FlexIt will also be joining Terry's mission to support non-profit and charity causes aligned with improving education, empowerment, and community. FlexIt will support The Jason Terry Foundation, Lady Drive Nation, and additional initiatives to improve the welfare of young athletes.
"I know from personal experience how important fitness is," said Jason Terry. "Not just in terms of getting your reps in, but in terms of surrounding yourself with the right people, the right resources, the right plan. FlexIt is creating a new platform for everyone, not just professional athletes, to access those resources. As a player and as a coach, I know how much that can mean, and I'm proud to be a part of FlexIt's mission."
"We're so excited to welcome Jason to our team," said Austin Cohen, CEO and Founder of FlexIt. "Not just because we're such big fans, but because his passion for fitness rivals our own. He understands our mission here, and together we're going to change the game."
The role with FlexIt marks Jason Terry’s continued interest in technology companies and furthering Jason’s interest in expanding his portfolio of similar business opportunities. Justin Turetsky, FlexIt’s COO, notes, “We have always seen Jason Terry being the next big name in the NBA to do big things post his playing career - excited to help the Jet expand deeper into fitness tech and wellness to align with the causes he is already passionate about.”
FlexIt and Terry look forward to a long-term partnership that will include other broad scale programs and initiatives to reinforce this shared mission.
FlexIt, the #1 Virtual Personal Training platform, facilitates live, on-demand, 1-on-1 personal training sessions with elite certified fitness and wellness professionals, Wherever, Whenever®. Powered by proprietary technology, FlexIt Inc. has been recognized by Men's Journal, Men’s Health, Runner’s World, and U.S. News and World Report as a leading fitness and personal training platform. FlexIt's mission is to empower consumers with flexible fitness experiences that accommodate their lifestyles and goals. With FlexIt, clients can book and take sessions directly on FlexIt’s website or app with customer features designed and optimized for personal training.
FlexIt is designed for all experience levels from beginner to performance athlete and is the most customizable, portable, convenient fitness solution on the market for live attention and guidance from a fitness professional. FlexIt has teamed up with professional athletes like Terrell Owens, Carli Lloyd, Brook Lopez, and others to showcase its high-quality personal training and connectivity.
In addition to its hallmark Virtual Personal Training product, FlexIt offers Connected Training™ which enables trainers to design interactive, personalized workouts to complement consumers’ FlexIt fitness programming, FlexItPRO™, a premium invite-only platform, allows users access to premium trainers usually exclusive to celebrities, professional athletes, and other A-list clientele, and FlexIt Nutrition™, which offers customized health products to ensure users follow a holistic wellness plan and achieve maximum results. FlexIt is available for download on iOS and Android in their respective app stores. For more information, please visit FlexIt.fit.
About Jason Terry
Jason Terry is an all-star leader, on and off the court – as the current head coach of the Denver Nuggets G League affiliate Grand Rapids Gold, former assistant coach and NCAA champion at The University of Arizona, NBA champion as a Dallas Maverick, and as a mentor for all aspiring players. He is committed at every level of the game to elevating the sport and inspiring the next generation of basketball players.
Jason Terry is an athlete, coach, spokesperson, and global ambassador. He is a nineteen-year NBA veteran and key contributor for the 2011 Dallas Mavericks Championship with his teammates Dirk Nowitzki and Jason Kidd. As head coach, he is a leader of men for the Grand Rapids Gold. He supports hyperlocal and global programs to encourage athletes of all ages, and works with various organizations to improve education, youth development, and health related causes. His personality has shined as an NBA Analyst for "The Bounce'' and "Players Only Broadcasts."