Global Baby Strollers & Prams Market Outlook to 2026 - Featuring Aprica Kassai, Artsana and Brevi Milano Among Others -

DUBLIN--()--The "Global Baby Strollers & Prams (Pram, Standard, Jogging, Lightweight, Tandom & Side by Side, Travel System) Market Outlook, 2026" report has been added to's offering.

The history of baby strollers started way back to the 18th century, by the Duke of Devonshire's children, which were meant to be pulled by a pony or goat. What we see today is a result of evolution that occurred with the evolving need of the parents and the comfort of the baby. While prams are usually used to carry infants, the strollers last up to three years of age. This report classified the market into baby strollers and prams into product types and sales channels, across regions and countries.

Companies Mentioned

  • Aprica Kassai
  • Artsana Group
  • Brevi Milano SPA
  • Britax Child Safety
  • Bugaboo International
  • Dorel Industries
  • Goodbaby International Holdings Ltd.
  • Graco Children's Products Inc (Newell Brands Inc.)
  • Hauck Group
  • iCandy
  • Inglesina USA Inc.
  • Mothercare Plc.
  • Peg Perego
  • Stokke AS
  • Uppababy

The baby strollers & prams come in handy to the parents to perform their daily activities while protecting them from weather conditions, heat, and dust. The ease of carrying the child and the multiple uses of these products has allowed them to be popular amongst young parents. Globally, the strollers & prams market grew with an average YOY of over 5% in 2015-2019. But the market was severely affected by the outbreak of the Covid pandemic. Baby stroller is a promising market estimated to exhibit continued growth during the forecast period. By the end of the forecasted period, the market is expected to incline to a value of USD 3000 Million, majorly focused on the economically emerging countries. The demand for baby strollers is majorly driven by the steadily rising birthrate backed by the increasing spending on baby care accessories.

The market is led by the lightweight baby strollers segment which is foldable and weighs less than 20lbs. With the increasing number of the family with more than one child, the multi-child stroller segment grew by 2.21%. The growing urbanization, changing lifestyles, dual-income, and high exposure to online platforms will significantly influence the baby stroller and pram market. The prams segment is to be the lowest contributor in the global market, reaching a value of USD 200 Million by the end of 2026. The compact and easy storage of these products is enhancing the market growth as nuclear families are now shifting towards less spaced apartments.

Classified into three sales channel segments of hypermarket/ supermarket, specialty store, and online sales channel & others is led by the specialty store. Baby care product manufacturers are contemplating new alliances with online retailers, baby care portals, and baby boutique chains. The segment held nearly half of the market share, followed by the supermarket/ hypermarket segment. The proliferation of online stores and portals dedicated to baby care products and accessories is another major factor fueling the baby strollers market. The online and other sales channel segment is expected to be growing at an anticipated CAGR of 6.24% in the coming years.

Increasing birth rates across Asia majorly in India, China, and Bangladesh is to drive the demand for baby strollers. As the number of working women increased, the need for carrying their babies to different places at a greater convenience has also increased. This has widened the scope for baby strollers, majorly in Asian countries, which is expected to grow to a market share of approx. 30%. While Europe can be said to be a market at the maturity stage, North America leads the global baby stroller and prams market. European countries are witnessing an increase in demand on account of increasing working mothers in countries such as Iceland, Denmark, Norway, and Sweden.

Key Topics Covered:

1. Executive Summary

2. Report Methodology

3. Market Structure

3.1. Market Considerate

3.2. Market Definitions

4. Global Baby Strollers & Prams Market Outlook

4.1. Market Size by Value

4.2. Market Share

4.2.1. By Sales Channel

4.2.2. By Region

4.2.3. By Country

4.2.4. By Company

5. North America Baby Strollers & Prams Market Outlook

6. Europe Baby Strollers & Prams Market Outlook

7. Asia Pacific Baby Strollers & Prams Market Outlook

8. Latin America Baby Strollers & Prams Market Outlook

9. Middle East & Africa Baby Strollers & Prams Market Outlook

10. Market Dynamics

10.1. Key Drivers

10.2. Key Challenges

11. Market Trends and Developments

11.1. Product Bundling

11.2. Eco-Friendly Fabrics

11.3. Smart Strollers & Prams

12. Company Profiles

13. Strategic Recommendations

14. Related Reports

15. Disclaimer

For more information about this report visit

Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900