Sephora Reveals New Beauty Insider Birthday Gifts for 2022, Including Laura Mercier, Tatcha, amika – and More!

(Photo: Business Wire)

SAN FRANCISCO--()--Today, Sephora announced its 2022 birthday gift offerings in the makeup, skincare and haircare categories from Laura Mercier, Tatcha, and amika. The highly-anticipated birthday gifts are available to all three tiers of Beauty Insider members: Insider, VIB, and Rouge, during their birthday month, in store and online. Throughout the year, Sephora will also offer to clients more product choices through four rotating gift selections exclusively available online.

“At Sephora, we always strive to provide special moments for our clients, and our Beauty Insider birthday gifts have become one of the most coveted offerings of our program, as our clients look to celebrate their birthday month,” said Emmy Berlind, Vice President, General Manager of Loyalty at Sephora. “This year’s assortment is especially exciting, as we have some sought-after, exclusive-to-Sephora products, and even more surprises with the choice of four rotating gifts coming throughout the year, and we can’t wait for our clients to enjoy.”

The 2022 birthday gift offerings will also be available at Sephora at Kohl’s and*. Kohl’s shoppers will have access to the core Beauty Insider gift options – Tatcha, amika, and an exclusive Sephora at Kohls gift set from NARS.

In 2022, core gift options include mini sets from:

  • Laura Mercier (Available at Sephora and only):
    • Translucent Loose Setting Powder – An award winning, lightweight, easy-to-apply, loose powder blends effortlessly to set makeup for up to 16 hours of wear.
    • Caviar Stick Eyeshadow in Strapless (Sephora Exclusive Shade) – A long-lasting, creamy eyeshadow stick that can also line, highlight, and create smoky looks.
  • Tatcha:
    • The Rice Wash Skin-Softening Cleanser – This PH-neutral, daily cream cleanser gently washes away impurities without stripping skin – leaving it hydrated, feeling soft, and looking luminous.
    • The Dewy Skin Cream Plumping & Hydrating Moisturizer – A rich cream that feeds skin with plumping hydration and antioxidant-packed Japanese purple rice for a dewy, healthy glow.
    • The Liquid Silk Canvas – A weightless, liquid primer that cocoons skin from pollutants and makeup, while helping your look go on better and last longer.
  • amika:
    • Perk Up Dry Shampoo – A talc-free dry shampoo that absorbs oil and results in a freshly washed look without a trace of white residue.
    • Soulfood Nourishing Mask – This ultra-rich, hydrating hair mask is packed with vitamins and nutrients to moisturize, soften, and smooth.
    • Flash Instant Shine Mask – A flash-acting mask that delivers brilliant shine, softens, and hydrates hair in just 60 seconds.
  • NARS (Available at Sephora at Kohl’s and only):
    • Laguna Bronzer An award-winning shimmering Bronzing Powder that creates a long-wearing, blendable, and indispensable glow.
    • Laguna Lip Balm – This hydrating lip balm provides smooth, supple, long-lasting comfort, while helping to protect and condition lips for hours after application.

The first online rotating gift available only on is:

  • Olaplex:
    • No.3 Hair Perfector – This concentrated treatment strengthens the hair from within, reducing breakage and improving its look and feel.
      No.8 Bond Intense Moisture Mask – Infused with patented OLAPLEX Bond Building technology, this highly concentrated reparative mask adds shine, smoothness and body while providing intense moisture to treat damaged hair.

To become a Beauty Insider Member, sign up on and receive your free birthday gift along with many other unique perks throughout the year. The loyalty program is free to join – please see our terms and conditions here for eligibility.

*The full assortment of core Beauty Insider gift options will be available on by the end of January

About Sephora Americas
Since its debut in North America more than 20 years ago, Sephora has been a leader in prestige omni-retail with the mission of creating an inviting beauty shopping experience and inspiring fearlessness in our community. With the goal of delivering unbiased shopping support and a personalized experience, Sephora invites clients to discover thousands of products from more than 340 carefully curated brands, explore online and through our mobile app, enjoy services at the Beauty Studio and engage with expertly trained Beauty Advisors in more than 500 stores across the Americas. And with its new long-term retail strategic partnership, clients can now shop Sephora at Kohl’s, a fully immersive, premium beauty destination, with 200 locations in 2021, and at least 850 locations by 2023. Clients can access the free-to-join Beauty Insider program and digital community, which together enhance the experience of Sephora’s passionate clients.

Sephora has been an industry-leading champion of diversity, inclusivity, and empowerment, guided by our longstanding company values. In 2019, Sephora announced a new tagline and manifesto, “We Belong to Something Beautiful,” to reinforce its dedication to fostering belonging amongst all clients and employees and to publicly strive for a more inclusive vision for retail in the Americas. Sephora continues to give back to our communities and advance inclusion in our industry through its social impact and equity programming, called the Sephora D&I Heart Journey.

For more information, visit: and @Sephora on social media. For media inquiries, please visit our Sephora newsroom or email


Courtney Teague, DeVries Global | 212-546-8572


Courtney Teague, DeVries Global | 212-546-8572