APRU Metagame Conference 2021 Returns at Cyberport’s Annual Digital Entertainment Leadership Forum

HONG KONG--()--In partnership with Cyberport, the 2nd Association of Pacific Rim Universities (APRU) Metagame Conference will take place within a broader convening titled the Digital Entertainment Leadership Forum (DELF) hosted at Cyberport in Hong Kong, December 10-12, 2021 in hybrid format (virtual and in-person). Focusing on Hong Kong as an emerging esports leader in the region, leading scholars and industry professionals will gather to examine how this captivating industry can further its scope within universities and society from esports as digital entertainment to developing career pathways for students in the esports ecosystem.

“The skills that are learned in esports can be applied to any industry. Students are learning how to work effectively in diverse teams, across geographies, how to lead and communicate. Courses relating to esports can be multidisciplinary, across the creative arts, business, computer science and engineering, social sciences, law, neuroscience and many more,” said Dr. Christopher Tremewan, Secretary General of APRU. “APRU connects universities and students across the Pacific Rim through international esports coordination. As an international network, we aim to develop a comprehensive esports platform for APRU member universities to help students develop their skills through fellowship programs, student competitions, tournaments, equity initiatives, career development, and more.” The panel is also expected to touch upon opportunities for esports regarding metaverse, blockchain, digital arts and other emerging technologies.

Mr. Peter Yan, CEO of Cyberport, said, “Talent cultivation is one of the three strategic pillars of Cyberport. Our partnership with APRU has allowed us to explore ways to cultivate leaders of tomorrow through the lens of esports and the expansive value chain within this growing industry. With the 2nd APRU Metagame Conference as part of the flagship DELF event, the recent establishment of the APRU International University Centre at Cyberport, and several collaborations in the works, we look forward to further coupling APRU’s international network of universities with the flourishing digital entertainment community at Cyberport to help young talents hone their skills and delve into an exciting career in esports.”

The conference will also shed light on how gaming as digital entertainment can play a leading role in solving environmental challenges such as wildlife conservation, decarbonization, and even diversity and inclusion. The discussions will feature case studies from universities and experts, including a keynote address from Mr. Sam Barratt, Chief of Youth, Education and Advocacy Unit, Ecosystems Division, The United Nations Environment Programme (UNEP). "We want to inspire the gaming industry to think about what role they can play in tackling both the climate and nature crises," said Sam Barratt. "Gaming is the most powerful entertainment medium in the world reaching some 2.7 billion globally, reaching across all geographies and generations. The awe of landscapes has always been a big part of the back-drop of gaming. Now we want to bring these issues into the foreground for gamers and the industry so that combined, their efforts are harnessed for the good of the environment."

More interesting findings will be offered at the conference along with the signature League of Legends Wild Rift show match to officially kick off the regional tournaments in North America and Asia Pacific with Nexten Esports.

To learn more about the future of esports and the opportunities it presents, register today at www.apru.org/event/apru-metagame-conference-2021

About APRU

As a network of 61 leading universities linking the Americas, Asia and Australasia, APRU (the Association of Pacific Rim Universities) brings together thought leaders, researchers, and policy-makers to exchange ideas and collaborate on effective solutions to the challenges of the 21st century. We leverage collective education and research capabilities of our members into the international public policy process. In the post-pandemic era, our strategic priorities focus on providing a neutral platform for high-level policy dialogue, taking actions on climate change, and supporting diversity, inclusion, and minorities. APRU’s primary activities support these strategic priorities with a focus on key areas such as disaster risk reduction, women in leadership, indigenous knowledge, virtual student exchange, esports, population aging, global health, sustainable cities, artificial intelligence, waste management and more.

For more information, please visit www.apru.org

About Cyberport

Cyberport is an innovative digital community with around 800 on-site start-ups and technology companies. It is managed by Hong Kong Cyberport Management Company Limited, wholly owned by the Hong Kong SAR Government. With a vision to be the hub for digital technology, thereby creating a new economic driver for Hong Kong, Cyberport is committed to nurturing a vibrant tech ecosystem by cultivating talent, promoting entrepreneurship among youth, supporting start-ups, fostering industry development by promoting strategic collaboration with local and international partners, and integrating new and traditional economies by accelerating digital transformation in public and private sectors.

For more information, please visit www.cyberport.hk


Jack Ng, Director, Communications, APRU 

Diane Chow, Associate Account Director, Gusto Luxe