DUBLIN--(BUSINESS WIRE)--The "North America Floral Gifting Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has been added to ResearchAndMarkets.com's offering.
The North America floral gifting market has witnessed continuous growth during 2015-2020. Looking forward, the market is set to continue its moderate growth during the next five years.
The growth of the floral gifting market can be primarily attributed to the rising consumer inclination towards customized gifting options based on a particular occasion.
The increasing penetration of e-commerce platforms, along with the growing number of software-based mobile applications for floral gifting, is augmenting the market growth in the region. Several traditional floral vendors in North America are shifting their business operations from conventional brick-and-mortar stores over to online platforms for targeting a larger consumer base.
In line with this, the rising prominence of online floral gifting services based on convenient check-outs, eccentric preview of flower arrangements using virtual reality or 3D, customized designs, free gift cards, mobile coupons, subscriptions, etc., is also driving the market. Additionally, the floral gifting vendors in the region are increasingly adopting on-demand floral production methods for reducing the losses related to stock wastage and fluctuating customer demand.
Furthermore, the growing emphasis on increasing profitability via vertical farming of flowers in confined spaces is also driving the market growth in North America. Apart from this, the emerging trend of farm-to-table, that involves direct sourcing of locally grown flowers for gifting purposes, has gained immense popularity in comparison to the extravagant and intricate bouquet flowers.
In the coming years, the growing adoption of infused-water capsules in floral bouquets for longer freshness and shelf life will also drive the growth of the North America floral gifting market.
Key Questions Answered in This Report:
- How has the North America floral gifting market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the North America floral gifting market?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the gifting type?
- What is the breakup of the market based on the occasion?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the country?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the North America floral gifting market and who are the key players?
- What is the degree of competition in the industry?
Companies Mentioned
- 1-800-Flowers.com Inc.
- Avas Flowers
- Bloomex
- BloomNation Inc.
- Blooms Today (Flowers Today Inc.)
- Farmgirl Flowers Inc.
- FloraQueen Flowering the World S.L.
- Flowerbud.com (Stargazer Barn)
- From You Flowers LLC
- Florists' Transworld Delivery (FTD) LLC
- Gotham Florist
- H.Bloom
- Just Flowers Inc.
- KaBloom.com Ltd.
- Teleflora (The Wonderful Company)
- The Bouqs Company
- UrbanStems Inc
- Venus ET Fleur
Key Market Segmentation
Breakup by Product Type:
- Single Flowers
- Bouquets
- Mono Flower Bouquets
- Mixed Flower Bouquets
Breakup by Gifting Type:
- Personal
- Corporate
Breakup by Occasion:
- Birthday
- Anniversary
- Festive
- Sympathy
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Independent Retailers
- Departmental Stores
- Online Channels
- Others
Breakup by Country:
- United States
- Canada
For more information about this report visit https://www.researchandmarkets.com/r/88fcif
