NEW YORK--(BUSINESS WIRE)--Ohyay, a virtual event platform, has partnered with Music Rising to launch a first-of-its-kind guitar viewing gallery in anticipation of “Guitar Icons: A Musical Instrument Auction to Benefit Music Rising” at Van Eaton Galleries in Los Angeles on December 11.
The charity Music Rising was co-founded by U2’s The Edge, producer Bob Ezrin, and a host of music industry partners in the wake of Hurricane Katrina to aid musicians regaining their livelihoods. The “Guitar Icons” auction will take the charity back to its roots by supporting musicians in New Orleans who have been impacted by the pandemic.
The immersive virtual space will act as an exclusive event partnered with the auction catalog, showcasing over 30 guitars donated by Bono, Lenny Kravitz, Tom Morello, Paul McCartney, Slash, and Elton John, among many more of the world’s most prominent musicians and friends of Music Rising. The virtual environment will pay homage to Music Rising’s founding mission by allowing visitors to explore virtual New Orleans landmarks, such as Bourbon Street, Preservation Hall, and the New Orleans Jazz and Heritage Foundation.
Music fans and collectors interested in the live auction at Van Eaton Galleries will be able to access 360 degree views of the hand-picked instruments, learn the stories behind them, and watch performances filmed exclusively for the virtual experience. They can also purchase new and limited edition Music Rising merchandise from the exclusive virtual gift shop.
“With ohyay, we’ve created communal, experiential, and inclusive virtual spaces for music fans around the world. We’re excited for people to experience an online auction like never before and connect with their favorite artists on a new level,” said U2’s The Edge, Co-founder, Music Rising.
Anyone can join the ohyay experience and invite their friends along. Head over to www.ohyay.co/musicrising until January 1, 2022.
Ohyay is a virtual event platform that was founded in 2020 to allow anyone to create their own real-time, interactive virtual experiences. Since then, ohyay creators have built thousands of one-of-a-kind virtual events, including major conferences, live performances, auctions, escape rooms, and film festivals. Find out more at ohyay.co and on Twitter.
About Music Rising
Music Rising was launched in 2005 following Hurricane Katrina. The organization’s mission was to rescue the musical culture of New Orleans and the Gulf South region of the United States in the hurricane’s aftermath by replacing musical instruments that were lost or destroyed in the deluge. Since its inception, Music Rising has assisted over 3,000 musicians and dozens of schools and congregations. For more information, go to musicrising.com.