ATLANTA--(BUSINESS WIRE)--Grammy Award-winning recording artist Lecrae drops the first episode of his new six-part original web series, “Protect The Bag” today across his social media channels to provide fans and viewers with a blueprint for building a financial legacy. The weekly “edutainment” episodes are produced in partnership with Experian, a leading information services company, and Lecrae’s production company, 3 Strand Films.
Part scripted-sketch show, part guest-interview, Lecrae will tackle the basics of financial health with themes including budgeting, identity protection, saving, investing and more.
“The Protect The Bag web series allows me to walk in multiple spaces simultaneously,” Lecrae said. “I get to continue the work of Restoration by educating people about financial literacy, but there is also an element of creativity and entertainment that pulls out the best in me. People need financial literacy broken down in ways they can understand and I’m excited to partner with Experian to present this content, produced by my production team, 3 Strand Films.”
Celebrity friends Coco Jones, WHATUPRG, Kyle Korver, Tyler Lockett, and Michael Porter, Jr. will join him to share the importance of credit education and understanding money matters.
A new episode premieres each week starting today for the next six weeks on Tuesdays at 7:00 p.m. EST/4:00 p.m. PST on Lecrae’s YouTube channel.
“We are excited to partner with Lecrae on this innovative way to educate young adults on the importance of starting their financial health journey early,” said Abigail Lovell, Experian’s senior vice president of corporate social responsibility. “This unique partnership is like an authentic and hip master class, offered by an artist young adults admire, supporting consumers who may feel as if they don’t have access to financial tools.”
This partnership is part of Experian’s United for Financial Health program, a global financial recovery initiative that helps educate and empower vulnerable consumers and minority business owners around financial health. As part of this program, Lecrae has also supported the Home Preservation Grant, an Experian partnership with the NAACP to provide mortgage relief to homeowners negatively impacted by COVID-19.
A Multi Grammy Award-winning platinum selling artist, Lecrae has evolved into a New York Times best-selling author, entrepreneur, speaker, thought leader, and philanthropist. He is the co-owner/co-founder/president of Atlanta-based record label Reach Records. He made history as the first artist to have a #1 Album on both the Billboard Top 200 and Gospel Charts simultaneously! His first book, Unashamed is a New York Times best-seller! In 2021, he released his second book, I Am Restored: How I Lost My Religion but Found My Faith, a new album Restoration, and The Road To Restoration, a 3-part video narrative and a prelude to his forthcoming documentary. Restoration is more than an album, a book, or documentary, he is involved and partnered in several community initiatives that are rebuilding the west-side of Metro Atlanta. Learn more at www.lecrae.com or follow him on social media @Lecrae.
Experian is the world’s leading global information services company. During life’s big moments — from buying a home or a car to sending a child to college to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.
We have 17,800 people operating across 44 countries, and every day we’re investing in new technologies, talented people and innovation to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.