NEW YORK--(BUSINESS WIRE)--The Game Day has announced the launch of its new Creator Program, a network of social media content creators and influencer partners across YouTube, Instagram, Facebook, TikTok, and Twitter to expand the company’s reach and further drive engagement with consumers digitally. The Creator Program is a complimentary offering to The Game Day’s existing brand and platforms, including its owned and operated social channels and programming.
This new initiative will include a diverse and multifaceted group of creators, delivering expertise and awareness across all major professional sports categories, the sports entertainment and lifestyle space, gambling and fantasy. Among the first group of talent to join The Creator Program are Two-Time House of Highlights Winner and Influencer Jenna Bandy; YouTube sensations, Frank Michael Smith; and Sports Dissected; Sports Animator, Rebound Rewind; Dallas Cowboys super-fan, Laws Nation, among others. Upon launch, The Creator Program reaches more than 2M Followers daily across all relevant social media platforms. The full list of creators and links to their social platforms can be found at https://thegameday.com/about/creator-network/
“Based on the initial success that The Game Day is delivering for such advertisers and sponsors as DraftKings, BetFred, FanDuel, BetMGM and others, The Creator Program provides additional opportunities to engage with fans across a myriad of sports categories and audience interests,” said Steve Carey, Co-Founder and COO of The Game Day. “We are true believers in the value of authentic, original user generated content to reach and entertain the current and upcoming generations of sports fans, gamblers, and fantasy enthusiasts. The Creator Program is a win-win for all parties involved -- additional monetary opportunities and amplification for our member independent creators and increased engagement, reach and awareness for brands and sponsors.”
Advertisers and sponsors have several category opportunities across the program including: presenting and segment sponsorships, custom integrations, product placements, and promotions and sweepstakes, just to name a few.
As a part of the partnership, The Game Day will remunerate creators monthly (based on size, engagement rate, and monthly growth of their respective channels). The program will enable creators to further build their audiences through integration with The Game Day’s broader network and existing platforms, as well as providing creators access to additional production resources to design content.
Spearheading this initiative is The Game Day’s Director of the Creator Network, Margaret McDonald. Having worked for the National Football League (NFL), Professional Bull Riders (PBR), and Team Whistle, McDonald brings countless years of expertise within the sports media space and most recently has worked with the world's largest sports influencer, Dude Perfect.
ABOUT THE GAME DAY
The Game Day, a digital sports media company for the next generation of betting and fantasy fans, works with leading influencers, athletes, and talent from across the sporting universe. Providing the latest news, entertainment, real-time updates and resources for its highly engaged audience, The Game Day additionally offers both odds and expert picks, as well as direct access to affiliated sportsbooks - allowing it to offer premium promotional deals to a community of more than 3.7 Million fans. The platform’s original content and social distribution network are designed to make the betting experience more accessible and entertaining, informing potential sports bettors as they make gaming decisions. The Game Day network and its content can be found on Instagram, Facebook , YouTube, and Twitter. and TikTok, as well as across its Creators Program.
