North America Dietary Supplements Market Report 2021 Featuring Onnit, Pfizer, Herbalife, Glanbia & ADM Among Others -

DUBLIN--()--The "North America Dietary Supplements Market Size, Share & Trends Analysis Report by Ingredient, by Form, by Application, by End-user, by Distribution Channel, by Region, and Segment Forecasts, 2021-2028" report has been added to's offering.

The North America dietary supplements market size is expected to reach USD 77.1 billion by 2028, expanding at a CAGR of 5.6%

This demand is attributed to the growing demand for preventive health products and increasing healthcare costs in the region. Furthermore, growing awareness on the nutrition, health & wellness aiming to boost immune system and general health is expected to increase the demand for dietary supplements in coming years.

The demand for dietary supplements skyrocketed post COVID-19 pandemic outbreak due to the increasing awareness about the significance of immunity in these times. Furthermore, the online sales of dietary supplements also experienced a hike of more than 55% in the year 2020. This is due to the movement restrictions imposed by the government in the region.

Acquisition of medium and small-size companies is one of the key strategies being adopted by the players to expand product portfolio and increase manufacturing capacity. For instance, in April 2021, Unilever acquired the U.S. supplements brand and lifestyle company, Onnit, as it continues to expand its consumer health offerings.

Companies have also been adopting several new technologies such as microencapsulation, which is targeted over-controlled release and protection of active ingredients in the dietary supplements.

North America Dietary Supplements Market Report Highlights

  • In terms of ingredient, the vitamins segment dominated the market with a revenue share of 31.3% and is likely to remain a key ingredient type by 2028. The growing consumer interest in diet and health is expected to drive the demand for vitamins in the coming years.
  • By form, the liquid dietary supplements segment is expected to grow at the fastest CAGR of 8.7% over the forecast period. The liquid dietary supplements are largely used in yogurt, water, smoothies, and energy drinks. The ease in usage of the form is expected to support the market growth.
  • In terms of application, the energy & weight management segment dominated the market and is expected to grow at a CAGR of 2.9% over the forecast period. This is due to the exponential demand from sports enthusiasts in the region.
  • The offline segment was the most preferred distribution channel in the region in 2020. However, the online distribution channel is expected to grow at a faster pace due to the growing penetration of internet coupled with increasing preference for at-home convenience shopping.
  • The U.S dominated the market in 2020 due to the presence of key players in the country, lifestyle-related disorders and high disposable income.

North America Dietary Supplements Market Variables, Trends & Scope

Industry Value Chain Analysis

  • Raw Material Trends
  • Major Raw Material Trends
  • Sugar
  • Citric Acid
  • Fish Oil
  • Soybean
  • Procurement Best Practices
  • Manufacturing Trends
  • Technology Trends
  • Digital Trends
  • Sales Channel Analysis

Market Driver Analysis

  • Shift From Pharmaceutical To Nutraceutical Products
  • Increasing Consumer Awareness Regarding Nutrition, Health, & Wellness
  • Increasing Demand For Sports Nutritional Supplements

Market Restraint Analysis

  • Substitution Threat From Functional Foods
  • Threat Of Substitution From Organic Foods

Industry Challenges

  • High Ingredient Development Cost and Stringent Government Regulations

COVID-19 Impact Analysis

  • Production, Manufacturing & Transportation Analysis
  • Relationship Between Nutrition & Immunity
  • Upside Of COVID-19 On Dietary Supplements Market
  • Downside Of COVID-19 On Dietary Supplements Market
  • Pandemic Potential: Rising Demand For Immunity Supplements
  • Huge Spike In The Sale Of Supplements Amid Pandemic

Companies Mentioned

  • Amway Corp.
  • Glanbia PLC
  • Abbott
  • Bayer AG
  • Pfizer Inc.
  • ADM
  • Nu Skin Enterprises, Inc.
  • GlaxoSmithKline plc
  • Bionova
  • Ayanda
  • Arkopharma
  • Herbalife International of America, Inc.
  • Nature's Sunshine Products, Inc.

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900