NEW YORK--(BUSINESS WIRE)--FUTURA Jewelry is proud to debut the “CHANGEMAKERS” campaign for Fall/Winter 2021 featuring Hartje Andresen, Anisa Benitez, Jasmine Elboukili, and Tenzing Kalden of Role Models Agency, each of whom embody the ethos of FUTURA and live a fully sustainable and ethical lifestyle. The “Changemakers” campaign, photographed by Miguel Herrera, features our four role-models wearing 18kt Fairmined Ecological gold jewelry from the FUTURA Legends and Essentials Collection.
“We are excited to launch our latest campaign, “The Changemakers,” featuring four talented like-minded individuals whose sustainable and ethical lifestyles align with FUTURA’s core values” states Bob Donofrio, Founder of FUTURA Jewelry. “We are honored to partner with such dynamic changemakers represented by Role Models Agency, for a more sustainable future and those that uphold a greater purpose for themselves and the environment. Our four changemakers exude the essence of FUTURA and believe in the importance of FUTURA’s mission to eliminate mercury-emissions from our planet for a safer and cleaner future.”
Anne Therese Gennari, Co-Founder of Role Models Agency states "when talent, purpose, and brand come together, magic happens. The feedback we get from our models after shooting with a brand they believe in and stand behind proves just that. It's a proud moment to see our role models on set together for one of the most inspiring brands that we know. FUTURA Jewelry is breaking ground in the industry and we are excited to be part of that story.”
FUTURA’s collaboration with Role Models Agency illuminates the education and awareness of FUTURA’s mission, to eliminate mercury-emissions from our planet through the lens of each role-model, as well as celebrates being a changemaker for our future with the choice of wearing 18kt Fairmined Ecological gold.
“FUTURA is the future of jewelry. Many of us are just now realizing the statements we make with the jewelry we wear daily” states Valerie Emanuel, Co-Founder of Role Models Agency. “You don’t have to choose between ethics and style with FUTURA. The story behind each design is something to be proud of, and for that reason, this has been one of our most exciting collaborations to date.”
ABOUT ROLE MODELS AGENCY
Role Models Agency puts ethics, sustainability, environmental, and social justice at the core of their business. Founded in 2017, the agency came to life from the desire to build a platform where models are given a voice to speak about things they believe in. We wanted to show the world that models can be incredible agents of change and help shift pop culture in the direction needed for a better future.
After more than 30 years of leading some of the world’s most prestigious luxury jewelry brands, FUTURA’s founder Bob Donofrio discovered the harsh reality of the environmental impact of mining gold for jewelry production: 99% of the world’s gold supply is produced by emitting toxic chemicals, including mercury and cyanide, into the ecosystem, and that 38% of the world’s mercury emissions come from irregulated gold mining. As most of this gold is used in the production of jewelry, Bob’s mission was then to create a brand that would lead change within the luxury jewelry industry that would directly impact the reduction of mercury emissions. Born out of this mission was FUTURA, a luxury jewelry brand with modern values at its core, crafted exclusively from 18-karat Certified FAIRMINED Ecological mercury-free gold. FUTURA’s gold comes from the three certified Fairmined mines in the world, that mine for gold without the use of toxic chemicals including mercury and cyanide. FUTURA’s gold is setting the standard for the future - for the jewelry industry and for the planet.
Behind each piece of FUTURA jewelry is a small team of passionate master jewelers who craft each piece thoughtfully by hand, with the utmost attention to care and detail in New York City. Our workshop, founded in 1954 by an expert Parisian jeweler, has been crafting jewelry for some of the most renowned jewelry houses in the world. FUTURA is eco-friendly, sustainable and fully traceable. FUTURA is a proud partner of the UNEP Global Mercury Partnership, a worldwide initiative which aims to protect human health and the environment from mercury, including through the continued minimization and elimination, where feasible, of its uses and releases in artisanal and small-scale gold mining.
FUTURA is available for purchase through the following luxury retailers, both online and in-store globally at Bergdorf Goodman, Saks Fifth Avenue, Dover Street Market London, Dover Street Market New York, The Conservatory Dallas, 1stDibs.com and futurajewelry.com.
Each piece of FUTURA jewelry sold brings us closer to our mission of reducing mercury emissions into the environment. Responsible and compassionate luxury jewelry is the heart of FUTURA.
FUTURA, the Future of Jewelry
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