Grovara’s Online Marketplace For American-Made, Better-For-You Brands Posts Consecutive Monthly Bests As Platform’s Buyers Scale To More Than 1,000

The company, which provides an easy global wholesale experience with four-click exporting, also tripled its employee headcount and expanded presence in Latin America and Asia to meet accelerating demand

PHILADELPHIA--()--Grovara, the easy global wholesale experience, announces it has recorded consecutive months of company-best sales volume on its online marketplace for better-for-you American food and beverage brands. Other reported growth includes Grovara doubling the number of buyers on its platform to more than 1,000, tripling its employee headcount, and gaining deep market penetration in both Latin America and Asia.

The growth announcement comes five months after Grovara closed a $5.5 million bridge funding round and demonstrates the continued massive growth of the wellness category, ecommerce, and B2B online marketplaces. In July, Grovara had its best month ever, posting its highest single-month total marketplace sales, which represented a 52% month-over-month increase. The company promptly bested that total in August.

“We are the only solution where better-for-you brands and international buyers can discover, connect and transact with each other in a global wholesale marketplace. Both sides see tremendous value in the simplicity of our marketplace, making the complex process of exporting easy,” says Grovara Co-Founder and CEO Abu Kamara. “Our focus is on customer acquisition and empowering users to engage and manage their global business on a single platform. Now that we have the funding and team, we are implementing our growth strategy and plan on going deeper into our target countries in the next year.”

Grovara’s platform now has more than 1,000 registered vetted buyers, ranging from large retailers to niche distributors. The growth in Latin America is noteworthy, as the top five supermarkets in Mexico are now represented on the Grovara platform. Also, Grovara has achieved 90% penetration into the Hong Kong market.

“The platform enables buyers to make more educated purchasing decisions with brand, category, and attribute-level data and easy-to-order product samples, empowering buyers here in Mexico to efficiently and effectively meet the growing appetite for healthy products here,” says Eugenia Schlitter, Grovara’s Director of Latin America, based in Mexico City.

There’s a good reason less than 7% of American manufacturers sell overseas -- exporting is hard and fraught with headaches that often result in lost product, revenue, and time. The Grovara platform provides a frictionless solution that streamlines exporting, requiring only four clicks from a brand and three from a retailer. The COVID-19 pandemic’s impact on public health and global supply chains has generated even greater demand for Grovara’s exporting platform.

“In a Covid-world, everyone is more health-conscious than ever. People think more about what they eat and put in their bodies, and it all leads to wellness,” says Grovara Co-Founder and Chief Innovation Officer Peter Groverman. “More importantly, when it comes to food, ‘Made in America’ is the most trusted brand on the planet, and Grovara represents the thought leaders spearheading how these options go global.”

ABOUT GROVARA: Grovara enables an easy global wholesale experience as the only online marketplace supporting hundreds of American better-for-you brands and thousands of buyers in more than 50 countries. With just 1 in 10 brands selling overseas, Grovara facilitates global exporting and importing with a lightweight tech-driven platform that provides automation and intelligence-based tools. Grovara leverages visibility, discovery, and an intuitive user experience to deliver easy transacting and management, creating a streamlined pathway to dynamic global growth potential. For more information or to join the curated ecosystem, please visit


Alyssia Portee

Release Summary

Growth comes on heels of Grovara's $5.5M bridge round, demonstrating the continued massive growth of wellness, ecommerce, and B2B online marketplaces.

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Alyssia Portee