KATY, Texas--(BUSINESS WIRE)--Today, Igloo and Barefoot Wine released two all-new Playmate coolers inspired by the fan-favorite Wine-To-Go blends of the most awarded wine brand in the world. The special-edition Barefoot Wine Rosé Playmate Pal and Moscato Playmate Pal are available today at igloocoolers.com/barefootwine.
Igloo designed the new Barefoot Wine Playmate Pal coolers with fun, vibrant artwork on the cooler’s tent-top lid showcasing Barefoot Wine’s Rosé Wine-To-Go and Moscato Wine-To-Go, two sweet, fan-favorite blends that are perfect for the summer days ahead.
“Barefoot Wine is an amazing brand that believes ‘life’s more fun when we’re together,’” said Brian Garofalow, Chief Marketing Officer at Igloo. “Blending our Playmate coolers with Barefoot Wine has been the perfect pairing. We’re excited that fans can now sip perfectly chilled, fresh-from-the-cooler Barefoot Wine-To-Go wherever their summer adventures take them.”
“We are so excited to be partnering with Igloo this summer because Barefoot — like Igloo — believes in being yourself and having fun,” said Adam Weinberg, Director of Marketing for Barefoot. “We created Barefoot Wine-To-Go, a shatterproof, resealable package that contains three glasses of wine and is great for any on-the-go occasion, for the summer adventures that go perfectly with Igloo Playmate coolers.”
The all-new, special-edition Igloo x Barefoot Wine Playmate Pal coolers — each with a 7-quart capacity that fits up to six Barefoot Wine-To-Go boxes (or up to nine 12-ounce cans) — is available today, for $39.99, while supplies last.
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Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.
About Barefoot Wine
Barefoot®, the United States’ #1 best-selling and most awarded wine and bubbly brand in U.S. competitions, can be found worldwide bearing the fun and iconic footprint label. Barefoot offers 20 types of still wine available for an SRP of $6 for 750 mL bottles, $11 for 1.5-liter bottles, $19 for Barefoot On Tap 3L Box, and $5 for Barefoot Wine-To-Go. Barefoot Bubbly® sparkling wine offers 11 different styles of bubbly and special packaging collections, with an SRP of $9. Barefoot® also offers wine-based spritzer cans made in a fizzy and light wine style with added hints of fruit flavor. Barefoot Spritzer™ has seven flavors — available in 8.4 oz. cans nationwide, with an SRP $8 for a four-pack and $2 for singles. Barefoot Hard Seltzer comes in 6 flavors and is one of the only wine-based hard seltzers on the market! With 70 calories per 8.4 oz can, and an SRP of $8 for a four-pack.