KATY, Texas--(BUSINESS WIRE)--Today, Igloo unleashed a brand-new Playmate cooler that pays tribute to Iron Maiden, one of heavy metal’s most influential bands of all time. The special-edition Playmate Classic cooler captures Iron Maiden’s legacy by featuring the band’s iconic logo with striking incarnations of “Eddie” — one of rock and metal’s most recognizable figureheads — taking center stage. The Iron Maiden Playmate cooler is available today at igloocoolers.com/ironmaiden.
“This collaboration has been surreal in all the best ways,” said Brian Garofalow, Chief Marketing Officer at Igloo. “By incorporating an army of instantly recognizable Eddies onto our Playmate Classic cooler, we’re able to provide Maiden fans a chance to chill with the Beast and own a unique piece of memorabilia.”
Igloo designed the special-edition Playmate cooler with striking graphics unmistakably inspired by Iron Maiden’s famous album cover art and iconic stylized logo. Appearing on every Iron Maiden album cover and at every one of their live shows, Eddie — the band’s ever-evolving figurehead — also takes center stage on this Iron Maiden Playmate. The Eddies Playmate Classic features an army of Eddies that metal fans have seen over the years.
The 14-quart Iron Maiden Eddies Playmate Classic, $49.99, has a capacity for up to 26 12-ounce cans. This special-edition design is available today at igloocoolers.com/ironmaiden, while supplies last.
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Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.
About Global Merchandising Services Ltd
Global is an award-winning music artist, celebrity, and brand merchandise company. Headquartered in London and Los Angeles, Global is a licensing powerhouse with best-in-class design, product development, manufacturing, and direct-to-consumer sales.
Global executes and delivers business through all channels of retail distribution, live events, web stores, pop-up stores, brand origination and development, sponsorship, endorsements, and third-party licensing.