Hudson’s Bay Foundation Spotlights Inspirational Canadians in Window Takeover Calling for Racial Equity and Change

TORONTO--()--Today, Hudson’s Bay Foundation is amplifying the voices of eight influential Canadians, unveiling a window takeover at Hudson’s Bay flagship locations in Toronto, Vancouver, and Montreal. These change-makers answer the important question: ‘What change would you like to see over the next 10 years to accelerate racial equity in Canada?’ This unveiling is on the heels of the launch of Hudson’s Bay Charter for Change, a Hudson’s Bay Foundation initiative committing $30 million over 10 years to accelerate racial equity in Canada. The windows are complemented by a new video entitled Generation of Change and a fundraising drive for the Foundation in-store and on thebay.com.

“Hudson’s Bay Charter for Change is a long-term, sustainable commitment to create change through empowerment, education and employment,” says Iain Nairn, President & CEO of Hudson’s Bay. “As we drive to achieve racial equity in Canada, Hudson’s Bay Foundation will continue to amplify voices and engage our customers and communities in this incredibly important work.”

The featured Canadians in the windows include:

Akil Augustine - Sports Media Personality
“I want employers to see difference as an opportunity for growth and not an attack on tradition.”

Amy Shio - Person of Interest | Les Best
“In ten years' time, I don’t want to be having discussions about equity. I want our dreams of today to be a normal reality.”

Andre De Grasse - 3x Olympic Medalist
“Barriers to education are like records on the track. They’re meant to be broken.”

George Sully - Fashion Designer, Activist
“It’s not just inviting us to the table. It’s acknowledging we helped build the legs on which it stands.”

Lesley Hampton - Indigenous Artist, Fashion Designer
“I want to see more IBPOC leaders take up space in their industries so they can further inspire the next generations.”

Liz Trinnear - TV Personality
“I want our workplaces to reflect our world, and our pay cheques to reflect our value, not our genders or the colour of our skin.”

Saira Arshad - Social Content Creator
“I want to be seen and heard for what’s in my head, not just for what’s on it.”

Veronica Chu - Makeup Artist, Hair Stylist
“I see a future where Asian women like me will stand at the forefront of change.”

Customers interested in making a donation to Hudson’s Bay Foundation can donate $2, $5 or $10 at checkout in-store or online from June 25 through July 23. To learn more please visit: www.thebay.com/hbcharterforchange

ABOUT HUDSON’S BAY FOUNDATION

Hudson’s Bay Foundation is a registered charity, working to address racial inequality by investing in education, employment and empowerment opportunities for Indigenous Peoples, Black People and People of Colour. In 2021, Hudson’s Bay Foundation launched the Hudson’s Bay Charter for Change, committing $30 million over 10 years to accelerate racial equity in communities across Canada. By partnering with organisations doing critical work under its three pillars, Hudson's Bay Foundation provides funding for programs and initiatives driving meaningful and sustainable change.

ABOUT HUDSON’S BAY

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates 87 full-line locations and thebay.com featuring Marketplace -- the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada. Hudson’s Bay operates under the HBC brand portfolio.

Founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

Contacts

HUDSON’S BAY MEDIA OFFICE:
Lauren Polyak
Manager, Public Relations
lauren.polyak@hbc.com | 647-926-2463

Tiffany Bourré
DVP, Communications, PR & Heritage
tiffany.bourre@hbc.com | 416-571-1301

Contacts

HUDSON’S BAY MEDIA OFFICE:
Lauren Polyak
Manager, Public Relations
lauren.polyak@hbc.com | 647-926-2463

Tiffany Bourré
DVP, Communications, PR & Heritage
tiffany.bourre@hbc.com | 416-571-1301