Vindex’s Belong Gaming Arenas to Debut First Experiential Gaming Centers in the U.S. to Increase Access to Esports at a Local Level

PlayStation, OMEN by HP, ViewSonic, Mavix to Power the Launch of the Belong Gaming Experience Across Hundreds of Planned Locations in the U.S.

NEW YORK--()--Belong Gaming Arenas, a subsidiary of global esports and technology company Vindex, today announced it will begin rolling out hundreds of experiential gaming centers across the United States to establish a connected framework for esports at the local and amateur level. Beginning this summer, gamers, their friends, and families can come together at Belong’s safe, accessible locations to watch, play, and compete across the most popular game titles. Additionally, Belong is collaborating with the most innovative companies in the space, including PlayStation, OMEN by HP, ViewSonic, and Mavix to equip its gaming centers with the best products on the market.

“Following more than a year of isolation, people are craving interactive and shared gaming experiences, where they can come together to celebrate a shared love of gaming and its culture,” said Martyn Gibbs, CEO, Belong Gaming Arenas. “Belong will play a key role in the next evolution of gaming by deeply integrating within local communities while also connecting people from around the world digitally.”

This summer, Belong will open the doors to its first-ever U.S. location in Houston, Texas, which will join Belong’s growing network of 25 arenas in the United Kingdom. Additional U.S. venues in Dallas, Texas; Columbus, Ohio; Chicago, Illinois; Nashville, Tennessee; and more will follow in the coming months as the company works toward its plan to establish 500 gaming centers in the US over the next five years.

Each location will offer daily competitive programming, fan engagement opportunities, practice space for local professional and amateur teams, and the best gaming experiences. Everyone from casual players to aspiring professionals can come together at Belong to play the most popular game titles, both for fun and competitively.

Beginning in Fall 2021, community members will represent their hometown Belong teams in inter-arena competition against teams from cities across the U.S. and the U.K. Belong locations will serve as a home field for local amateur teams to compete in tournaments, leagues, and scrimmages against other teams in the Belong network. Tiered competition will accommodate a wide breadth of recreational and elite play, with seasons ranging from three to ten weeks. Esports Engine, Vindex’s esports technology and solutions company and operator of many of the world’s top esports leagues, will design and operate the daily competitive programming across Belong’s gaming centers.

“Since launching Major League Gaming nearly 20 years ago, it’s been a dream of mine to make the professional esports experience accessible to hometowns across America,” said Mike Sepso, CEO and Co-founder, Vindex. “Through Belong, we are establishing the baseball diamonds and football pitches of esports and gaming to supply the talent development pipeline and grow fandom as the industry continues to mature.”

Belong Arenas will be outfitted with high-end gaming consoles and technology through collaborations with PlayStation and OMEN by HP. This will allow Belong customers to compete using best-in-class gaming equipment in an interactive, hands-on environment where they can discover new games and products. ViewSonic will serve as the official monitor partner for Belong nationally, with Mavix Gaming providing advanced gaming chairs for the arenas in each of the opening markets. Forthcoming partnerships with local brands, high schools, universities, professional esports teams, and more will ensure locations are uniquely tailored to each city's identity.

In addition to these gaming centers, Belong is launching a digital platform, which will give its community access to the latest news, leaderboards, and recreational and competitive opportunities that transcend the in-person experience and connect gamers around the world. Belong members will be able to seamlessly manage bookings through the platform as well as through a forthcoming mobile app.

Since 2016, Belong has cultivated communities of gamers to play at its 25 locations throughout the U.K. Belong will expand this offering across the U.S. and internationally by establishing hundreds of locations throughout the next several years.

For more information on Belong Gaming Arenas and to sign up for a Belong account, please visit

About Belong Gaming Arenas

Belong Gaming Arenas connects communities of gamers through its international network of experiential gaming centers and digital platform, where they come together to celebrate their love of gaming recreationally and competitively. Since 2016, Belong has provided an inclusive environment for gamers of all types to play at its 27 locations throughout the United Kingdom and new locations rolling out across the United States in summer 2021.

Belong is a subsidiary of Vindex, the leading global esports and technology company that serves as the connective tissue between games and gamers. Vindex acquired the Belong Gaming Arenas brand and all associated IP from GAME Digital Ltd. in July 2020.

About Vindex

Vindex is a global esports and technology company that serves as the connective tissue between games and gamers. Vindex creates programming, technology, and experiences that holistically support the global esports industry through its suite of solutions, including Belong Gaming Arenas and Esports Engine.


Cody Luongo
+1 (203) 947-1936

Release Summary

Belong Gaming Arenas today announced it will begin rolling out hundreds of experiential gaming centers across the United States.



Cody Luongo
+1 (203) 947-1936