Serena Williams Jewelry’s New Collection — Unstoppable Brilliance — Will Benefit Accion Opportunity Fund to Help Rebuild Black-owned Small Businesses.

NEW YORK--()--In July of last year, tennis icon and fashion designer Serena Williams introduced her now-iconic Unstoppable diamond jewelry collection. Its success has inspired a new collection called Unstoppable Brilliance. This highly curated line of fashionable enamel and diamond necklaces will once again benefit Accion Opportunity Fund in their efforts to support Black-owned small businesses.

I’ve always said, everyone’s dream can come true if you just stick to it and work hard,” said Serena. “I hope that this new Unstoppable Brilliance collection will continue to help those Black-owned small businesses who have shown their unstoppable perseverance to succeed over the last year.”

Unstoppable Brilliance consists of four reversible toggle necklaces in 14k gold vermeil, ceramic enamel and baguette-cut diamonds that incorporate the original open circle. The design symbolizes endless strength and resilience.

In keeping with Serena’s mission to inspire and empower women, one side of the circle is again inscribed with the word Unstoppable. The reverse features six pairs of sparkling baguette diamonds set in ceramic enamel in a choice of 4 colors: Crisp White, Onyx Black, Queen's Pink, and Tangerine Orange.

A portion of net proceeds from all Serena Williams Jewelry sales, including Unstoppable Brilliance, will benefit Accion Opportunity Fund’s Small Business Relief Fund that directly supports Black small-business owners.

"We are so grateful for the contribution Serena Williams has provided. It enables us to continue supporting Black entrepreneurs with loans and coaching, as we emerge from the devastating blows of COVID 19,” remarked Accion Opportunity Fund’s CEO Luz Urrutia. “She inspires us all with her will to win, unstoppable passion and commitment.”

LINK TO SWJ COLLECTION HERE

HI-RES IMAGES HERE

CREDIT FOR SERENA WILLIAMS PHOTO: CRAIG CUTLER

CREDIT FOR PRODUCT IMAGERY: COURTESY OF SERENA WILLIAMS JEWELRY

ABOUT ACCION OPPORTUNITY FUND: Accion Opportunity Fund works to create an inclusive, healthy financial system that supports the nation’s small business owners by connecting entrepreneurs to affordable capital, educational resources, coaching, and networks. Through innovative partnerships and outreach strategies, Accion Opportunity Fund reaches entrepreneurs of color, low-income entrepreneurs, and women, who often lack access to the financial services they need to build and grow their businesses. From financial assistance to expert advice, Accion Opportunity Fund’s Small Business Relief Fund provides critical relief to small businesses impacted by the COVID-19 crisis — especially those run by women, people of color and immigrants. Opportunity Fund Community Development the lending arm of Accion Opportunity Fund, California Finance Lender license #6050609.

www.aofund.org.

ABOUT K.P. SANGHVI: K.P. Sanghvi is one of the world’s largest diamond and diamond jewelry manufacturers, having worked with iconic jewelry brands across the globe for over 50 years. Guided by the insights and leadership of three generations of the Sanghvi family, K.P. Sanghvi places social responsibility at the forefront of the company values, along with integrity and quality craftsmanship.

Contacts

Colette Sipperly
ATELIER Creative Services, Inc.
Colette@atelierpr.com

Release Summary

Serena Williams Jewelry’s Unstoppable Brilliance collection will benefit Accion Opportunity Fund to help rebuild Black-owned small businesses.

Contacts

Colette Sipperly
ATELIER Creative Services, Inc.
Colette@atelierpr.com