TORONTO--(BUSINESS WIRE)--In recognition of Pride month, Hudson’s Bay announced today a partnership with Rainbow Railroad that will amplify stories of impact through Hudson’s Bay social media channels. Hudson’s Bay will also providing funding, with a $25,000 donation, as well as $10,000 of net proceeds from Hudson’s Bay’s cosmetic gift with purchase to support Rainbow Railroad’s aid programs that include providing safe shelter, first response in global escalations of violence and connecting LGBTQ2IA+ community members to services such as health care and mental health support in their home country.
“As we celebrate Pride this month at Hudson’s Bay, we recognize that we all need to work to eliminate discrimination and hate, and together we can champion acceptance and impact change this month, and all year round,” says Iain Nairn, President & CEO of Hudson’s Bay.
“Rainbow Railroad is a grassroots global non-profit organization founded in Canada that aims to provide basic safety to LGBTQ2IA+ people around the world facing violence and persecution,” said Rainbow Railroad’s Director of Philanthropy Dane Bland. “Because of Hudson’s Bay’s support, we will be able to help more people find safety, while continuing to advocate for a world in which no one has to flee their home just because of who they love or who they are.”
As part of the partnership with Rainbow Railroad, Hudson’s Bay is working with seven Canadian creators to develop a photo journal of what Pride means to them, as well as highlight their favourite queer business in their local communities throughout June and July. The campaign kicked off with Canadian Drag Superstar, Priyanka, who shared her journey here. Creators from Calgary, Edmonton, Halifax Montreal, and Vancouver will all share stories from across the country.
In addition, Hudson’s Bay launched a multi-brand collection of Pride merchandise available on thebay.com. The assortment features brands like Levi’s, Adidas, and MAC Cosmetics, all of whom actively contribute to LGBTQ2IA+ organisations with the goal of fostering equality.
ABOUT HUDSON’S BAY
Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates 87 full-line locations and thebay.com featuring Marketplace -- the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada.
Hudson’s Bay operates under the HBC brand portfolio. Founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.