RALEIGH, N.C.--(BUSINESS WIRE)--Keen Decision Systems announced today that Enid Maran will join the company’s executive team as Chief Revenue Officer. Maran, who most recently served as managing director of PRTech company Onclusive, brings more than a decade of experience in marketing technology to the role, including 12 years with Nielsen in various leadership roles.
“We are thrilled to add Enid to our team,” CEO and Co-Founder Greg Dolan said. “Enid’s deep expertise in marketing analytics and her track record of driving growth in high-performance settings will make her an invaluable asset to our team.”
“Keen presents an exceptional opportunity to be part of transforming an industry,” Maran said. “Most of my career has been dedicated to helping marketers understand the value of their marketing dollars to their businesses. What sets Keen apart is its ability to not only measure what has been executed, but to help marketers assess and size future opportunities before committing dollars-- that’s the aspect that excites me most.”
In her role Maran will lead Keen’s Revenue team, which includes new client acquisition, account management, partnerships and marketing. Prior to joining Onclusive in 2018, Maran served as managing director of advertising and marketing effectiveness solutions with Nielsen.
Keen Decision Systems is an Inc. 5000 software-as-a-service company that has appeared on the Inc. 5000 for three consecutive years, leaping 913 spots to rank 2,308 in 2020, continuing its strong growth trajectory with more than 181 percent three-year revenue growth.
Keen’s investment decision solution helps innovative marketers learn from the past, imagine the future and create immediate impact. Named ClickZ’s Best Predictive Analytics Platform, Keen’s forward-focused decision capabilities have helped clients drive a 41 percent improvement in marketing contribution over the past 52 weeks. Based in Research Triangle Park, N.C., Keen has approximately $2 billion in marketing dollars under management for the leading brands of such companies as Post, Smithfield Foods, Yasso and 3M, among others. Connect at KeenDS.com, info@KeenDS.com and on LinkedIn.