SCS Expands with Six Key Appointments

Investor Glenn Rogers Becomes Partner & Chief Development Officer; Andres Torrente Joins from Omnicom’s Hearts & Science as Head of Media; Taco Bell’s Kelli-Rae Coughlin Named Senior Brand Solutions Director

Glenn Rogers, Chief Development Officer, SCS (Photo: Business Wire)

IRVINE, Calif.--()--SCS, known for delivering speed, value, integration and innovation to help businesses reach their goals, today named Glenn Rogers as Chief Development Officer, Andres Torrente as VP of Media and Kelli-Rae Coughlin as Brand Solutions Director.

Rogers, who has invested in SCS as a Partner, assumes the role of Chief Development Officer, charting strategic growth for the agency via business development and new partnerships. Rogers has a storied history as an entrepreneur and marketing industry leader. The founder of XS Energy Drink, which was sold to Amway, he’s currently a member of the executive council for New Age Beverages, a publicly traded company. A veteran of digital and print publishing, Rogers has held leadership roles at Variety and Advanstar Communications, among others. Recently, he also began advising PE and venture capital firms including RX3, a division of Roth Capital.

Torrente joins from Omnicom Media Group’s Hearts & Science where he was Director, Media Strategy, based out of Los Angeles and working with AT&T Mobility & Entertainment. Coughlin was previously at Taco Bell Design where she was Group Account Services Director.

“We are continuing to make a big investment in our most important asset, our people. We are constantly focused on driving the best possible return on investment for our clients as we continue to build our marketing leadership and talent acquisition,” noted Founder & CEO James Schiefer.

In addition to Rogers, Torrente, and Coughlin, SCS has recruited Yi Chen as Senior Director of Strategy for Creative and Media. Chen, a creative and comms strategist, worked as an independent consultant for the past year for clients including Apple and eBay.

SCS also has appointed Eric Ramirez as Digital Marketing Planner and Betty Vang-Do as Senior Project & Account Manager. Ramirez was previously a paid media specialist at TurnKey Marketing. Vang-Do is an experienced digital marketer working with companies such as YPM.

“Talent is everything at SCS,” said President & Chief Strategy Officer Jeff Roach. “Since the formation of SCS in 2016 with the merger of Schiefer Media, ChopShop Entertainment and Fuel, we have been on a high-growth path to be an integrated brand transformation agency sitting at the intersection of technology, strategy, consumer trends, and brand performance.”


SCS is a brand transformation agency that uses data science and creativity to help brands perform. With a team across offices in Southern California and Ottawa, Canada, SCS is a full-service integrated agency with an emphasis on consumer brand performance in the Lifestyle, CPG, Automotive, Technology, Home Improvement, and Youth & Family categories. Founded in 2016 through a merger of Schiefer Media, ChopShop Entertainment, and Fuel, SCS is an independent agency with Strategy, Media, Creative, Digital, UX, and Social Media practices.


Lynne Collins,, 646-286-4724


Lynne Collins,, 646-286-4724