FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology, Inc., today announced it is partnering with the National Hockey League (NHL®) as the Official Gaming Headsets supplier of the 2021 NHL Gaming World Championship™ (GWC). During the one-year deal, HyperX will provide headsets to the GWC broadcast team and qualified competitors, engage in product placement opportunities throughout all phases of the global tournament, and participate in community giveaways during the matches on Twitch.
Now in its fourth year, the 2021 NHL Gaming World Championship invites the best EA SPORTS™ NHL® 21 players in Europe and North America to compete for the Club Championship and European Championship titles and prize packages, including the chance to win a share of the $100,000 prize pool. Running from April 7 to July 24, the NHL GWC offers the hockey gamer community a chance to show off their skills while sporting award-winning HyperX Cloud headsets. Tournament matches will be streamed on the NHL’s Twitch channel and all tournament information, including format changes, schedules, rules and regulations, and prize pool allocation is available at www.nhl.com/gaming.
“As the lines continue to blur between esports and traditional sports, as seen with the NHL Gaming World Championship, we’re seeing a rise in powerful forms of entertainment that unite gamers and sports fans alike,” said Daniel Kelley, vice president of marketing, HyperX. “As players compete on the virtual ice to be named champion, hearing every detail and communicating effectivity is crucial. HyperX’s best-in-class gaming headsets deliver the ultimate sound stage and comfort, paving the way for players to achieve their best.”
“As we have paused live special events temporarily due to COVID-19, having the best equipment for our competitors in a remote broadcast environment is paramount,” said Chris Golier, NHL Vice President of Business Development and Innovation. “HyperX is the category leader in headsets and we are thrilled to partner with them to provide Cloud headsets to our talent and competitors for a superior audio experience this NHL GWC season.”
The NHL’s foray into the competitive video game ecosystem aligns with HyperX’s goal of connecting gaming fans across different sports and pop culture realms. Last summer, the NHL hosted a virtual NHL Player Gaming Challenge during the season’s pause, inviting more than 45 NHL players to participate including Nashville Predators forward and avid gamer Filip Forsberg. Off the ice, Forsberg is a frequent player of popular video games such as NHL, FIFA and Fortnite and joined the #HyperXFamily in October 2019 as the first ice hockey player to be a HyperX gaming ambassador and part of the “We’re All Gamers” campaign.
“Gaming is a passion of mine that allows me to connect with my friends in a fun way between NHL games, practices and while I’m on the road,” said Forsberg, professional hockey player and HyperX ambassador. “The battles are always fun when we play EA SPORTS NHL 21. My HyperX gaming headsets are so comfortable and create a more realistic gaming experience.”
HyperX’s line of Cloud gaming headsets feature best-in-class components to deliver superior performance, comfort, quality, and aesthetic design for the GWC broadcast team and competitors. With more than 10 years supporting esports tournaments, teams, players, and leagues, HyperX products are designed to meet the most rigorous demands of all gamers to give them the winning edge and stay on top of their game.
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 18 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand is known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and over-clockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 75 million memory modules, 15 million gaming headsets, two million keyboards and one million mice worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of 31 Member Clubs and proudly welcomes its 32nd franchise, the Seattle Kraken™, for the 2021-22 season. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at www.NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network™ in the U.S., Sportsnet and TVA in Canada, Viaplay in the Nordic Region and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable community impact.
NHL and the NHL Shield are registered trademarks and NHL Gaming World Championship name and logo are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2021. All Rights Reserved.
Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-2791(Voice). Press images can be found in Kingston’s press room here.
Kingston, the Kingston logo, HyperX and the HyperX logo are registered trademarks or trademarks of Kingston Technology Corporation in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.