Franzia Drops New Merch Collection for Veterans and Their ‘Franz’ With Proceeds Supporting Fisher House Foundation

New patriotic merchandise from the World’s Most Popular Wine1 builds on its Homes for Our Heroes program, which has donated over $125,000 since 2016

Franzia's new patriotic merchandise collection proudly supports American veterans and their families, while demonstrating a passion for boxed wine and Americana. All profits from merchandise sales go to Fisher House Foundation. (Photo: Business Wire)

RIPON, Calif.--()--For the sixth year in a row, Franzia®, the world’s most popular wine1, will support members of the military and their families through its Homes for Our Heroes program. This year, in addition to contributing a portion of nationwide sales of Franzia boxed wine, Franzia fans can purchase branded patriotic merchandise from May through July with all profits going to Fisher House Foundation while doing so. Franzia has been an ongoing supporter of Fisher House Foundation since 2016. With the help of their ‘Franz’, the brand has donated over $125,000 to the foundation.

Beginning today, consumers can purchase from Franzia’s patriotic merchandise collection to proudly support American veterans and their families, while demonstrating their passion for boxed wine and our American heroes. Franzia will contribute all profits from sales of the patriotic merchandise collection to Fisher House Foundation starting May 1st through July 31st. Featured merchandise includes a dog bandana (for man’s best ‘Franz’), button-up shirt, baseball hat, t-shirt, sunglasses, and party cups, all designed with patriotic stars and stripes elements and the iconic Franzia logo. Coming off the heels of Franzia’s successful merchandise launch in 2020, the new patriotic collection benefiting Fisher House combines supporting an important cause with the lighthearted spirit of displaying love for Franzia Boxed Wines.

“We are proud to continue our support of Fisher House Foundation and leverage Franzia merchandise to make a difference in the lives of our military heroes,” said Collin Cooney, Marketing Director at Franzia. “By extending our collaboration to include this new merch collection, we are giving our Franzia ‘Franz’ an opportunity to join in and wear their support of this cause on their sleeves (or around their dog collar) while celebrating this summer.”

Since its inception in 1990, Fisher House Foundation has provided military families free temporary lodging while a loved one is hospitalized for an illness, disease or injury. Fisher Houses are located at military and VA medical centers around the world. The Foundation has saved military and veterans families an estimated $525 million in out-of-pocket costs for lodging and transportation.

“We are grateful to Franzia for their continued support,” said Fisher House Foundation President David Coker. “The team at Franzia recognizes how important it is to take care of our greatest national treasure: our military service members, veterans, and their families. Once again, they have come up with a creative, fun way to show these heroes that their service and sacrifice is appreciated.”

As has been done the past six years, Franzia will also donate $1 to Fisher House Foundation for every 5L and 3L box of Franzia Wine sold, up to $25,000, beginning on May 1 and running through July 31. To learn more about Franzia’s Homes for Our Heroes program, buy Franzia Patriotic merchandise, and find out more about Franzia’s award winning wines, visit the Franzia website at

About Franzia

Franzia has over 100 years of winemaking history. The winery was founded by Teresa Franzia, who planted her first vineyard in 1906 and took out a loan to start Franzia Brothers Wine Company in 1930. In 1985, Franzia became the first wine brand in America to package its wine in a box. Today Franzia continues to strive to uphold Teresa's legacy of quality, freshness and value, winning over 150 awards from competitions and reviewers. The brand is celebrating its 26th year as the World’s Most Popular Wine by sales volume. For more information on Franzia, visit, Facebook, Instagram and YouTube.

About Fisher House Foundation

Fisher House Foundation is best known for its network of 91 comfort homes where military and veteran families can stay at no cost while a loved one is receiving treatment. These homes are located at major military and VA medical centers nationwide, and in Europe, close to the medical center or hospital they serve. Fisher Houses have up to 21 suites, with private bedrooms and baths. Families share a common kitchen, laundry facilities, a warm dining room, and an inviting living room. Fisher House Foundation ensures that there is never a lodging fee. Since inception, the program has saved military and veteran families an estimated $525 million in out-of-pocket costs for lodging and transportation.

1 Source: Impact Data Bank 2018


Double Forte Wine
Patricia Denci, 401-965-9125

Release Summary

Franzia drops new merchandise collection for veterans and their 'Franz' with proceeds supporting Fisher House Foundation.


Double Forte Wine
Patricia Denci, 401-965-9125