New Bidgely UtilityAI Solution Enhances Engagement and Promotes Energy Savings Among Low-to-Medium Income (LMI) Households

Data-driven analytics more effectively eases energy-related financial burdens, encourages energy-efficient behavioral changes


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The Bidgely Low-Medium Income Solution enables utilities to more accurately identify and engage LMI customers, leveraging data-driven analytics to personalize no-cost and low-cost energy efficiency recommendations.

MOUNTAIN VIEW, Calif.--()--Bidgely introduced today a new UtilityAI™ Low-Medium Income Solution enabling utilities to more accurately identify low-to-medium (LMI) consumption users and deliver enhanced customer engagement to support energy savings. U.S. Department of Energy research shows low-income households face an energy burden three times higher than other households, with LMI customers representing over 25 percent of utilities’ customer base, according to the American Council for an Energy-Efficient Economy (ACEEE). Using Bidgely’s LMI solution to create customer profiles - based on appliance-level energy usage, residential information, and load types - utilities can personalize outreach to LMI customers with greater bill transparency as well as behavioral-based, no-cost and low-cost recommendations for energy efficiency.

“Low-to-medium customers live in less efficient homes and experience more limited access to distributed energy resources than any other customer demographic,” said Abhay Gupta, CEO of Bidgely. “As utilities commit to net-zero carbon emission goals in the coming years, utilities are seeking to create equitable opportunities for LMI households to also benefit from the clean energy future. Our LMI solution encourages utilities to empower LMI households to lower their energy costs while also reducing their environmental footprint.”

Patented artificial intelligence (AI) techniques provide comprehensive insights into individual customer needs, allowing utilities to hyper-target communications in the form of high bill alerts, home energy reports and energy efficiency recommendations to LMI customers. Utilities can also actively promote rebates, financing offers and enrollment into demand response programs, all of which help to prevent and/or reduce arrearages while simultaneously extending access to utility programs across under-represented customer groups. Similar programs such as those with Southern California Gas (SoCalGas), for example, have proven to drive energy savings and increase customer satisfaction without incurring additional costs to utilities.

“Technology plays an instrumental role in enabling utilities to efficiently scale their efforts, benefiting both the utility and customers,” said Katrina Metzler, Executive Director for National Energy and Utility Affordability Coalition (NEUAC). “Especially in the aftermath of the pandemic, utilities will need to embrace innovation to bridge current program gaps and lead an equitable recovery for vulnerable communities. I'm encouraged by the early results Bidgely, a NEUAC member, has had in this area.”

With Bidgely’s LMI solution, utilities can leverage a full suite of features to build trust and one-on-one relationships with LMI customers, including:

  • Smart alerts: employ self-comparison and a customer-specific itemization of energy spending to motivate energy-saving behavior and reduce high bill shock.
  • Online audits and relevant offerings: allow customers to explore their energy consumption, learn about alternative rate plans and offer smart appliances at affordable prices.
  • Virtual assessments: Deliver personalized, no-cost DIY kits that include weatherization tools or facilitate budget-conscious equipment replacement through Bidgely’s third-party partners.
  • CARE support: Turn customer service representatives into trusted energy advisors with detailed dashboards that include itemized energy usage for each customer, as well as relevant energy-saving tips.

To learn more about Bidgely’s LMI solution, download the solution brief or visit:

About Bidgely

Bidgely is an AI-powered SaaS Company accelerating a clean energy future by enabling energy companies and consumers to make data-driven energy-related decisions. Powered by our unique patented technology, Bidgely's UtilityAI™ Platform transforms multiple dimensions of customer data - such as energy consumption, demographic, and interactions - into deeply accurate and actionable consumer energy insights. We leverage these insights to empower each customer with personalized recommendations, tailored to their individual personality and lifestyle, usage attributes, behavioral patterns, purchase propensity, and beyond. From a Distributed Energy Resources (DER) and Grid Edge perspective, whether it is smart thermostats to EV chargers, solar PVs to TOU rate designs and tariffs; UtilityAI™ energy analytics provides deep visibility into generation, consumption for better peak load shaping and grid planning, and delivers targeted recommendations for new value-added products and services. With roots in Silicon Valley, Bidgely has over 17 energy patents, $50M+ in funding, retains 30+ data scientists, and brings a passion for AI to utilities serving residential and commercial customers around the world. For more information, please visit or the Bidgely blog at


Christine Bennett


Christine Bennett