MIAMI--(BUSINESS WIRE)--Potomac Fund Management, Inc. (“Potomac”), a boutique investment strategist, is pleased to announce that the assets in its product suite on the Envestnet platform have risen by almost 1,000% since March 2020.
Financial advisors are searching more and more for risk mitigation options as they seek to build formidable portfolios that help protect against risk. Potomac’s offerings on the Envestnet platform, as well as other TAMPs and model marketplaces, allow a seamless way to blend a tactical solution with existing strategies.
“We have made a point to educate advisors on the power of blending models,” said Manish Khatta, President and CIO, Potomac. “And we’re not shy about being transparent and honest in our beliefs. Portfolios built with both a tactical and strategic approach have the potential to deliver strong returns, while helping to limit the risk of catastrophic declines.”
“The open architecture of Envestnet’s financial wellness ecosystem enables all types of asset managers to connect with advisors from some of the industry’s largest broker-dealers and Independent RIAs, and ultimately, grow their businesses,” said Jean Heath, CIMA®, Head of Asset Manager Network at Envestnet. “The Envestnet Asset Manager Network is now offered to users of our Tamarac software, adding an additional 1,400 RIA firms that manage $1.4 Trillion in AUM. Our new wealth solution offering for RIAs is another avenue for firms like Potomac to continue to grow and help drive more adoption to managed accounts within our ecosystem.”
Potomac’s suite of offerings on the Envestnet platform consist of their four main tactical allocation strategies: Bull Bear, Guardian, Income Plus, and Navigrowth.
“We have taken the initiative to work closely with other investment strategists, rather than focusing on competition. This has created a united front in our content-driven education process aimed at helping advisors conquer risk for their clients. Whether you use our models or not, we’re committed to delivering value over sales,” said Jeff Goodnow, Director of Advisor Education, Potomac.
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Headquartered in Miami, Florida, Potomac Fund Management (“Potomac”) is a boutique investment strategist for financial advisors. With strategies available on numerous platforms including Envestnet, SMArtX, and the Union UMA platform, Potomac supports advisors with the resources best suited for their individual businesses. Each avenue is built on Potomac’s core belief that financial success is about more than hitting a number twenty years into the future; it is about feeling confident as you get there.
Potomac and Envestnet are separate and unaffiliated firms. This release should not be construed as a recommendation or endorsement of any particular product, service, or firm. Nothing contained in this document is intended to constitute legal, tax, securities, or investment advice, nor an opinion regarding the appropriateness of any investment, nor a solicitation of any type.