TORONTO--(BUSINESS WIRE)--Canada’s leading pre-construction sales and marketing firm, RAD Marketing, today announced the launch of its new RAD°AR PropTech platform. Exclusive to RAD, this innovative new technology streamlines and optimizes the pre-construction selling space by offering increased efficiency and precision to developers.
The real estate industry has been compelled to update many long-standing practices amidst COVID-19 limitations. Status-quo operations have fast become outdated and ineffective in the current climate. As technology continues to become more integrated into the design and real estate sector, it is crucial that the industry learn to adapt, leaving these old models behind in favour of more innovative, efficient, and effective approaches.
A post-pandemic boom in automation and AI is predicted to drastically change office work in many industries, including residential real estate. Businesses have had to adapt their conventional strategies to be more digitally focused in order to keep up with this fast-changing current environment. PropTech, the advancement of technology, digital adoption and innovation in the real estate sector, aims to meet this increasing demand for new digital systems by creating new technologies and tools to replace the old models.
“The Canadian real estate industry is far behind where it needs to be in terms of leveraging available, data-driven technology to optimize sales. As it stands, only five per cent of Canadian real estate companies have a well-established, company-wide digital strategy in place,” said Riz Dhanji, Founder and President of RAD Marketing.
Innovative PropTech tools like RAD°AR offer developers a competitive advantage in the market. By using AI, automation and advanced data aggregation, RAD is able to implement specific and targeted strategies based on its exclusive findings to generate better results for the developer. In collaboration with BLACKLINE APP, developers are able to reduce human error, lower administration costs and see real time breakdowns of broker performance.
“The collaboration between RAD°AR and BLACKLINE APP is truly visionary. RAD is the first sales agency in the industry to closely work with a PropTech company to co-create solutions and integrate technology at the core of their business to power their strategies and decision making,” said Tim Ng, Principal at BLACKLINE APP.
Through BLACKLINE APP, parking and locker allocation is automatically tracked, client deposits generate instant notifications to the sales team so they can quickly follow-up and detailed reports can be generated specific to the developer’s needs.
“There is so much data out there in terms of what purchasers are looking for, from unit size, to amenities, to buying behaviour in specific neighbourhoods that developers have not been able to make the most of until now. RAD°AR is an intelligent new model unique to RAD that provides data-driven, real time insights to maximize developer revenue by increasing the efficiency and productivity of the pre-construction process. No sales and marketing firm can provide the unique insights to clients offered by RAD°AR with its proprietary technology,” added Dhanji.
RAD’s exclusive Elite Club Portal, a first of its kind industry platform, works in conjunction with RAD°AR to maximize pre-construction sales targets through RAD’s network of top performing agents. RAD’s unique solution leans on key metric data including neighbourhood, unit type and sale price, allowing RAD to optimize sales and marketing strategy as well as the product for each of its developer clients.
With the use of data and experience, RAD brings real value to developers through its proprietary data-driven technology. Through RAD°AR’s exclusive, aggregated data-driven insights RAD is able to optimize the sales process in a revolutionary way. By using AI and automation to improve decision making and increase efficiency, RAD Marketing can maximize developer revenue through its propriety RAD°AR system unique to RAD alone.
About RAD Marketing (RadMarketing.ca):
RAD Marketing is Canada’s leading pre-construction sales and marketing firm. Founded in 2017 by Riz Dhanji, RAD's expertise is in bespoke pre-construction marketing and sales services assisting developers on all aspects of sales, marketing, design, administration, legal, and more. Since its inception, RAD has sold over $3 billion in pre-construction condo developments in Toronto, Montreal, Vancouver and abroad, totaling more than 10,000 condominium suites. Some of RAD's notable projects include: One Delisle, King Toronto, Shangrila Toronto, and the St. Regis Toronto. With the launch of RAD°AR, RAD is revolutionizing real estate technology and augmented reality within the industry to assist its developer clients like no other firm can do.
About BLACKLINE APP (blacklineapp.com):
BLACKLINE APP is the leading sales and marketing software platform that is on a mission to streamline the real estate pre-construction sales process. BLACKLINE APP unifies all project information into one location, manages the entire sales process and elevates the entire buying experience. The team behind BLACKLINE APP has a deep understanding of the relationships between developers, sales teams, brokers, and buyers and have been at the forefront of real estate technology for over a decade.