This tactical survey contains actionable information on what types of marketing work and what media is most effective in marketing to developers. The topics of online marketing, ads, industry thought leadership, purchasing authority, motivations and influences, developer outreach, social media, education, events, optimizing search engine marketing, online community participation, evaluating software and purchasing, etc. are all explored with developers. This report provides information that is highly valuable for making decisions about future product direction as well as for product positioning, messaging, and marketing.
This in-depth, survey-driven report contains data and insights straight from developers on:
- Developer psychographics and demographics
- Virtual conference do's and don'ts from the developer's point of view
- Home office and remote team dynamics
- Creating compelling advertising
- Designing effective content
- Effective means of outreach
- Using social media to recruit developers
- Effective use of email marketing, newsletters and blogs
- Gaining visibility through developer-oriented websites
Electronic voting machines use software and are often connected to the internet. This is the perfect scenario for a hacker to exploit the technology. Developers (and hackers) weighed in on the topic of election hacking during comprehensive interviews conducted of English-speaking developers worldwide. The result of these interviews found that 82% of developers worldwide agree that electronic voting machines are hackable. So, if voting machines are hackable, are hackers interested enough in manipulating elections to actually hack voting machines? Unfortunately, the answer is yes.
More than 77% of the worldwide developer population believe hackers are trying to manipulate elections. A little over two-thirds of developers believe that hackers have indeed successfully manipulated elections. This, of course, is incredibly alarming. Hackers around the globe concluded that there is very little that can be done to avoid hacking electronic voting machines. Their only recommendation is for all voting machines to produce a paper record.
These findings, along with other statistically sound insights, can be found in this Developer Marketing Survey Report. The report gives a comprehensive view of the attitudes, adoption patterns and intentions of those actively involved with developing a variety of applications. The Developer Marketing Survey Report consists of in-depth interviews conducted with active, English-speaking developers providing a margin of error of 4.9%. With a margin of error of less than 5%, the findings from the report are statistically representative of the global developer population.
Key Topics Covered:
- Executive Summary
- Developer Demographics
- The Changing Work Environment
- Perceptions of the Technology Landscape
- Software Evaluations
- Tool Selection and Purchasing
- Engaging with Developer Communities
- Online Developer Interactions
- Creating Compelling Advertising
- Designing Effective Content
- Outreach and Information Sources
- Information Sources as Instructional Media
- Email, Newsletters and Blogs
- Webinars and Videos
- Conferences and Events: Virtual and In-Person
For more information about this report visit https://www.researchandmarkets.com/r/eseirs
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