The Where Consumers Shop for Eyewear global briefing offers detailed strategic analysis of the global Eyewear market by pinpointing growth sectors, emerging trends, economic/lifestyle influences, highlights categories and geographies as well as pressing industry issues that are driving growth.
COVID-19 severely hit sales of eyewear in 2020, an industry traditionally reliant on physical stores. Due to their higher e-commerce penetration, contact lenses fared better than other categories, but the pandemic has turbocharged the whole industry's shift to e-commerce, spurring a boom in virtual try-ons and tele-optometry, which will change eyewear distribution. Moreover, post-pandemic M&As and the suburban trend are set to further reshape eyewear retail.
The report identifies leading companies and brands within the competitive landscape, which feeds into shaping marketing and distribution strategies. From the latest cosmetics and coloured contact lenses to prescription glasses and frames, the publisher offers an incisive snapshot of the Eyewear industry. Forecasts illustrate how the market is predicted to develop, regulatory shifts as well as opportunities to be seized for further growth.
Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Key Topics Covered:
- Industry Snapshot
- Impact of Coronavirus
- Channel Shifts
- Store-based Channels
- Non-store Channels
- Future Developments
For more information about this report visit https://www.researchandmarkets.com/r/eij1op