JBL® Hits a Home Run, Announces Gleyber Torres as New Global Brand Ambassador

Yankees Star Joins the Biggest Names in Sports, Music and Gaming Teaming up with JBL

STAMFORD, Conn.--()--JBL brings the sound and Gleyber Torres brings the skills. The two-time MLB All-Star and 2018 American League Rookie of the Year finalist is JBL’s newest global brand ambassador. Torres continues the legacy of JBL enlisting Yankees greats on Team JBL, and the two will work together to create amazing moments and incredible sound at Yankee Stadium.

“I am passionate about sports, music, fashion and gaming, and JBL is at the center of that as I explore each of them in my life,” said Torres. “Sound can make or break a moment, and JBL helps me take my game to the next level with its truly amazing sound. I always know it’s time to get in the zone when I hear the JBL speakers fired up at Yankee Stadium, and I can’t wait to work with them this year.”

The New York Yankees shortstop will amplify his game on and off the field using JBL products like never before. Combining his passions for sound and style, JBL created custom sport headphones. Fans will also get the opportunity to see Torres take his gaming skills to the next level by using the JBL Quantum gaming headsets.

“Torres is exactly the kind of athlete we love to have represent JBL. His various passions perfectly represent our dynamic brand and cater to our diverse consumers by intersecting sports, music, culture and gaming,” said Ralph Santana, Chief Marketing Officer of HARMAN. “We are thrilled to continue our historic partnership with the Yankees by adding Torres to our team.”

Torres joins a growing list of MLB players on Team JBL, which has team deals with the New York Yankees and Boston Red Sox. The stacked roster of JBL brand ambassadors includes today’s most popular performers, athletes and entertainers. JBL athlete ambassadors include WNBA’s Candace Parker of the Chicago Sky, Milwaukee Bucks’ two-time NBA MVP Giannis Antetokounmpo, Miami HEAT’s Bam Adebayo, Boston Celtics’ Kemba Walker, New York Knicks’ Julius Randle and LA Clippers’ Luke Kennard. In addition to these talented athletes, JBL has signed team deals with the New York Knicks, Boston Celtics, Miami HEAT and LA Clippers. Artist and entertainer JBL ambassadors include the most-nominated musician and producer in GRAMMYs history, Quincy Jones; pop and R&B singer-songwriter Bebe Rexha; Indian music mogul, A.R. Rahman; and global pianist and philanthropist, Lang Lang. In addition to these partnerships, JBL is the official sound partner of The Recording Academy and the official headset provider for gaming organization 100 Thieves.

ABOUT JBL

JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With 75 years of unmatched professional credentials and industry leading innovation, JBL has expertly blended a bold vision of the future with the passion and talent of engineers and designers around the globe. JBL’s Signature Professional Sound is the leading technology that powers major pop culture events, and the brand has partnered with the world’s top talent across music, sports and esports.

ABOUT HARMAN

HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia.

Contacts

HARMAN
Denise Daly
denise.daly@harman.com

Contacts

HARMAN
Denise Daly
denise.daly@harman.com