Marstone Integrates FreeWill’s Estate Planning Solutions into its Comprehensive Digital Wealth Management Platform

The latest in a series of partnerships ensures Marstone is the platform of choice for organizations seeking to offer clients consolidated digital financial planning and wellness capabilities

NEW YORK--()--Marstone Inc., a leading independent digital wealth technology provider, today announced a commercial partnership with FreeWill, the digital estate planning solution. This announcement marks the latest in a long series of partnerships and integrations that enable Marstone to provide a turnkey solution to leading organizations that realize access to digital financial planning and wellness is a requirement for today’s consumers.

The COVID-19 pandemic drove the rapid acceleration of the third era in digital wealth or wealthtech. First came robo-advisors that served self-directed investors, then came hybrid solutions that enabled efficiency and scalability by bridging advisors and clients via technology, and today we’re clearly seeing people demand digital advice situated within a larger financial planning and wellness toolset,” said Margaret J. Hartigan, Co-founder and CEO, Marstone. “Our partnership with FreeWill furthers our ambitions to meet those demands by making it seamless for end clients of the Marstone platform to create legal and financial planning documents for free. With each partnership our platform becomes stickier with, and more integral to, our end users’ lives.”

The FreeWill partnership is the latest in a series completed by Marstone that includes Albridge, DocuSign, LexisNexis, and Plaid on the systems provider side and companies such as Apex Clearing, Fiserv, Interactive Brokers, and Pershing on the technology side. These integrations enable Marstone customers including large financial institutions, mid-size advisories, banks, credit unions, and more to derive cost savings and improved client acquisition and retention metrics.

FreeWill provides a simple, intuitive, and efficient way of creating wills. Users simply start by answering basic questions about themselves and their wishes. Those answers are delivered in a format that’s easy to print and sign in front of witnesses or a notary public so that it becomes a valid legal document.

Estate planning is not always top of mind for people, yet it can save families stress and confusion in the long run. Being able to get FreeWill’s solutions into the hands of more users is our primary ambition and working with Marstone enables their clients to take the important step of better understanding and protecting the future financial health and wellness of their families,” said Jenny Xia Spradling, Co-CEO, FreeWill. “It’s long-standing, independent platforms like Marstone’s that are built to be trustworthy both by the customers that choose them to power their digital wealth management offerings, and the end clients that become more financially literate and empowered by the comprehensive financial picture Marstone provides. We’re thrilled to be their partner for estate planning.”

The decisions and actions required to well-manage one’s personal finances can be - at times - overwhelming. We’ve built the Marstone platform to help our end users respond to questions they don’t always know to ask themselves in order to better prepare their financial future,” said Christopher LaVine, CFO and Chief Strategy Officer, Marstone. “This only works if two things are true: first, the platform itself is built to be thoughtful and nurturing to end users, and, second, if we can actually provide access to the solutions needed at each step towards financial wellness. With our FreeWill collaboration we know we are providing a valuable solution in an approachable format, ensuring greater adoption and ultimately greater peace of mind for more people.”

About Marstone

Marstone is a leading digital wealth management platform with a mission to enhance financial literacy, deepen financial inclusion, and humanize finance for all. Its enterprise-ready solution, Powered by MarstoneTM, enables financial institutions to efficiently and affordably reach, acquire, and retain clients who seek straightforward information and engagement around their finances.

As a proven and trusted technology partner, Marstone has comprehensive integrations with custodians including Pershing, core banking platforms including Fiserv, account aggregation platforms, and investment managers. These integrations, in addition to Marstone’s partnerships with globally recognized foundations including the World Economic Forum Centre for the Fourth Industrial Revolution and leadership participation in the Milken Institute's FinTech Advisory Committee, provide organizations the opportunity to deploy a technology that will help future-proof their businesses as consumer expectations for digital wealth management evolve.

To learn more about Marstone’s offering, please visit or contact us at

About FreeWill

FreeWill is an award-winning social venture founded by graduate students at Stanford University in 2016, with the help and support of many of the world's leading experts in law, design, and philanthropy.

Patrick Schmitt is a leading innovator in nonprofit fundraising and technology for social impact. He is the founder of two nonprofit organizations, and ran email fundraising for President Obama from 2009-2010, generating record amounts in online donations. He was also the Head of Innovation at, where he helped grow that organization to 100 million users in just four years.

Jenny Xia Spradling is a veteran of McKinsey and Bain Capital, where she helped to launch the firm's first impact investment fund. She is the cofounder of Paribus, which was recently acquired by Capital One. She graduated from Harvard University, where she was a Rhodes Scholar finalist and finished at the top of her class. In 2018 Jenny was named one of Forbes' 30 under 30.

Jenny & Patrick serve as Co-CEOs of FreeWill.

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Kate Gundry


Kate Gundry