OKLAHOMA CITY--(BUSINESS WIRE)--SONIC® Drive-In is dropping a new merch collection, dubbed Local SONIC Swag, celebrating the meaningful connections made with guests at their local drive-ins across the country.
The collection is comprised of 46 individually designed T-shirts that reflect the uniqueness of all 46 states where SONIC operates. The exclusive, one-of-a-kind designs were created in collaboration with Detroit-based sign painter, Kelly Golden. The exclusive fashions are shown off with a look book film: in the minute-long spot, a roller-skater glides across the nation through scenes that playfully capture the vibe of SONIC communities across the country.
The collection is available for purchase for a limited time for $20 per T-shirt, exclusively on SONICSwagShop.com.*
“Throughout the country, our guests have special, personal connections with their local SONIC drive-ins, not only as the destination for their favorite food and drinks, but also as places where memories are made,” said Lori Abou Habib, chief marketing officer for SONIC. “We’ve seen incredible moments in which our guests have experienced life milestones both big and small, from weekend hangouts and driver’s license celebrations, to first dates and proposals, to weekly family nights. With these custom T-shirts, all SONIC guests can rep their local pride and encapsulate ‘THIS IS HOW WE SONIC’ in true style.”
Made in the USA with 100% cotton, all Local SONIC Swag T-shirts are manufactured, printed, packaged and shipped in America.
Every purchase makes a difference, with $1 from each T-shirt sold going to the SONIC Foundation to help end childhood hunger. Through a partnership with No Kid Hungry, up to 10 meals will be provided for kids in need with each T-shirt sold.**
*Tax and shipping costs not included. See SONICSwagShop.com for details. While supplies last.
**All proceeds benefit the SONIC Foundation, a division of the Inspire Brands Foundation. Valid beginning March 22, 2021 while supplies last. Meal equivalency varies during COVID-19 relief. Learn more at NoKidHungry.org/OneDollar.
About SONIC® Drive-In
SONIC, founded in 1953, is the largest drive-in restaurant brand in the United States with more than 3,500 restaurants in 46 states. Served by SONIC’s iconic Carhops, the restaurant’s expansive, award-winning menu offers unique, breakfast, lunch, dinner, snack and drink options for the whole family. SONIC is part of the Inspire Brands family of restaurants. For more information, visit SonicDriveIn.com and InspireBrands.com.