BOTHELL, Wash.--(BUSINESS WIRE)--Essentia Water, the pioneer of ionized alkaline water in the U.S., today announced that it contributed more than $1 million to key initiatives in 2020, through its Believe+ Corporate Social Responsibility (CSR) Platform. This represents its largest contribution to date, including monetary and product donations to organizations on the frontlines of COVID-19 relief and social justice & empowerment efforts throughout the U.S. The privately held company cited its internal Strategic Pillars as the guiding principles for its commitment to social responsibility.
Working in partnership with its national distribution network, Essentia supplied over 750,000 bottles of water last year to more than 200 hospitals, first responders and meal service providers aiding their local communities during the height of the pandemic. The company also donated more than $200,000 along with product to its long-standing national partner organizations, After-School All-Stars and the American Red Cross. Essentia also forged new alliances through its largest single donation of a combined $300,000 to support the Black community in the wake of the social injustice crisis. Recipients included the National Urban League, Black Voters Matter and UNCF (the United Negro College Fund).
“These unprecedented times called for us to give back to our communities more than ever, and we made it a top priority,” said Scott Miller, CEO, Essentia Water. “While I’m proud of our actions in 2020 during a very challenging year, we know there’s no finish line whether we are talking about Diversity and Inclusion or giving back to our communities in need. As an organization, we must challenge ourselves to make a difference each day.”
Essentia has already begun its next wave of COVID-19 relief for 2021 through product and monetary donations. Some 23 truckloads, nearly 400,000 bottles of Essentia water will be distributed to in-need hospitals and first responders across the country with a similar, second wave effort planned for April.
At Essentia’s home base of Seattle, the company is continuing to lend its humanitarian support through events like local Seattle-Based Chef and Two-Time James Beard Award Winner Edouardo Jordan’s Soul of Seattle www.theseattlesoul.com. The event’s mission is to highlight and celebrate Black chefs/restauranteurs and support the black community of Seattle and is in collaboration with Northwest Harvest (WA State’s leading hunger relief agency). Essentia is also sponsoring After-School All-Stars’ Puget Sound programs (free after-school enrichment programs) and UNCF (United Negro College Fund) Seattle.
“We are dedicated to expanding our commitment in the focus areas of humanitarian support and environmental sustainability, where our actions and participation can have meaningful impact to help improve the world in which we live,” said Kazumi Mechling, Sr. Vice President of Corporate Communications & Strategic Alliances, Essentia Water.
Mechling says Essentia plans on a future announcement reinforcing its dedication to environmental innovation.
About Essentia Water, LLC:
The first ionized alkaline bottled water offered in the United States, Essentia’s philosophy is that a better you starts with a better water. Headquartered in Bothell, WA, Essentia Water, LLC pioneered ionized alkaline water in 1998 and is known for its unique ionization process. The brand is now distributed in nearly 90,000 retailers across the United States. It’s the #1 alkaline water brand and the #1 selling bottled water brand in the natural channel1. To learn more about Essentia, please visit essentiawater.com or connect with Essentia on Facebook, Twitter, or Instagram.
1IRI/SPINS/WFM P13 2020 Ending 12/27/2020.